Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 101

Metrics Marketing Demand Paramount 101

Startup Professionals Musings

JULY 9, 2018

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 57

Metrics Demand Marketing Paramount 57

socalTECH

AUGUST 24, 2015

The startup, founded by David Kierzkowski and Agnes Kozera, has been helping brands to find YouTuber specifically creating content in their markets--and help those YouTubers make a living off their content. READ MORE>>.

Paramount 100

Paramount Santa Monica Snapchat Content 100

socalTECH

SEPTEMBER 6, 2011

Venice, California-based Mogreet , the mobile marketing firm headed by James Citron, has raised $2.0M Mogreet uses Mobile Messaging Service (MMS), SMS, QR codes, and more in advertising and marketing campaigns for its clients, which include such companies as Nike, ABC, WB, Paramount, Macy's, Gymboree, and many others.

Mogreet 150

Mogreet Paramount Venice Mobile 150

Startup Professionals Musings

JUNE 29, 2022

These authors speak from their own wealth of experience in creating and growing technology startups, marketing, and fundraising. In the business world, your ability to raise money is often paramount to your success. Personal branding is how we market ourselves to others, and is very important in this Internet age.

Help 130

Help Mentor Paramount Technical Review 130

socalTECH

JUNE 23, 2010

The firm said its is providing augmented reality features for a digital promotion around the film, as part of a marketing campaign from LG.

Paramount 198

Paramount Los Angeles Entertainment Web 198

socalTECH

NOVEMBER 17, 2011

Bordo has previously served at Paramount and MGM, in addition to a stint at SocialVibe.com. I had been working on the digital teams and digital marketing side of the theatrical business, and had done lots of live events. I came to Los Angeles 7 years ago, and worked for a small entertainment marketing firm.

Paramount 187

Paramount Entertainment Hollywood Content 187

socalTECH

SEPTEMBER 9, 2010

Narcisse was a VP at Paramount Pictures, was Director of Business Operations of Hoy, the Los Angeles Times' Spanish language daily, and also served at Arthur Andersen LLP. Tags: publish market journalism content publishing marketplace capital venture ebyline. READ MORE>>.

Angel 149

Angel Funding Paramount Journal 149

socalTECH

MARCH 1, 2013

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. That results in a drastically lower marketing and PA budget for the film. That's a massive amount of money to spend on marketing. What's your background?

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

socalTECH

JANUARY 4, 2021

I was aware of this dynamic before, but the value of these connections became paramount in the weeks and months immediately following the shutdown. What are you most looking forward to in the technology/startup world in 2021?

Southern California 113

Southern California Technical Review Paramount News 113

socalTECH

MAY 23, 2012

How do a bunch of German moviemakers end up in Los Angeles, running a site helping studios to market and promote their films via their venture backed startup? We work with studios to understand those early audiences, and give them feedback on social marketing and making their marketing more effective.

Startup 164

Startup Paramount Netflix Entertainment 164

socalTECH

SEPTEMBER 16, 2008

Santa Monica-based Tsavo Media, the startup headed by former Userplane CEO Michael Jones, said today that it has acquired Better Inc, the SEO and pay-per-click marketing software firm headed by Ben Padnos. According to Tsavo, Better provides SEO and PPC management to such clients at Paramount, Dreamworks, and Closet World.

Tsavo 100

Tsavo SEO PPC Userplane 100

Tech Zulu Event

DECEMBER 7, 2011

The company has indicated that their decision to launch TGFF exclusively on the G+ platform was for a number of reasons including: Their continuing success with other games on the platform, the readiness of the G+ team, and the compelling marketing and promotional package Google offered to Kabam.

Google 64

Google Paramount Web 2.0 News 64

socalTECH

APRIL 13, 2020

Grega longtime veteran of venture investingalso shared his thoughts on the current pandemic, how investors are viewing the current market, and what startups can do now to survive through these unusual times. My first piece of advice to everybody, is survival is paramount. Tell us what you're up to now? We closed in January of 2019.

Startup 113

Startup Paramount Invest Capital 113

Both Sides of the Table

NOVEMBER 14, 2017

What sized team can I afford in order to sell, market & provide service to these customers? But expanding beyond our core customers was going to take more effort than simply launching in new markets. We realized that operating a business in distributed markets presented multi-city coordination efforts that we weren’t prepared for.

Startup 286

Startup Technical Review Customer Custom 286

socalTECH

MARCH 29, 2012

Amanda MacNaughton: PromoJam is an enterprise, social marketing technology platform. We come from ten years of marekting experience, running marketing for W Hotels. We quickly branched out of music, working with television companies like NBC Universal, and working with film studios like Paramount and Warner Bros. READ MORE>>.

Social Media 217

Social Media Startup Platform Media 217

Startup Professionals Musings

NOVEMBER 21, 2016

Target market sizing higher than $10 billion. It’s true that investors like large markets, preferably in the billion dollar range and growing, but sizing a startup market greater than the GNP of many countries is just not credible. Sales projections are less than one percent market penetration. Skip the hype.

Funding 98

Funding Startup Innocal Entrepreneur 98

socalTECH

JUNE 23, 2010

The firm's CEO is Brian McKelvey , who we caught up with recently to learn more about his background, the firm, and the market it hopes to serve. Brian McKelvey: For the last ten years, I've worked in software engineering, ranging from building social viral games for Paramount, Lionsgate, and GSN. Thanks for the interview.

Social Network 239

Social Network JavaScript Startup Platform 239

socalTECH

JUNE 23, 2011

One trend in the Southern California high tech startup market has been an increasing number of startups--and executives--who have been looking to combine their interests in business with their enthusiasm for giving back through nonprofits and causes. That's on the cause marketing side of things. You need a third profile.

Causecast 222

Causecast Startup Content Education 222

Southern California Edison Blog

DECEMBER 17, 2019

As such, security is paramount when choosing a network. As the market shifts and business needs change, a smart network solution needs to be adaptable. Data breaches can not only harm your public image, but they are financially costly. IMB reported that the average 2019 cost of a data breach in the United States is 8.19 million USD 2.

Services 56

Services Organization Networking Paramount 56

Startup Professionals Musings

AUGUST 21, 2015

The ability to nurture relationships, and know when and how to use them, is paramount to success. Able to adapt or pivot the business to respond to the market. Founders who are close enough to the front lines are required to listen to market feedback and be savvy enough to respond.

Startup 102

Startup Technical Review Paramount Entrepreneur 102

socalTECH

NOVEMBER 9, 2012

positions on its site, ranging from software, sales, marketing, to finance. relationships and brand are paramount to get invited to review the best searches.". OpenX is profitable, and its ad serving software dominant among online publishers. The firm, based in Pasadena, has dozens of. Todd Gitlin of Safire Partners, an executive.

Technical Review 279

Technical Review Company Companies Southern California 279

Startup Professionals Musings

JANUARY 2, 2016

Many people will argue that total customer satisfaction is paramount, but I’m a pragmatist who believes that treating everyone the same really means treating all of them poorly. Use interactive social media and targeted marketing to go after the customers that you want and need.

Customer 65

Customer Custom Startup Satisfaction 65

socalTECH

JUNE 13, 2013

There''s a really big need in the marketing world to empower people to do this kind of work, and help solve the content crisis, so to speak. My background is at Paramount, in the film department, and I also ran my own production company. We needed the market to mature a little bit, and we knew we had lots of wood to chop.

Ideas 243

Ideas Content Startup Web 243

socalTECH

NOVEMBER 6, 2008

We caught up with James to hear more about the company, how he managed to get funding even in this economy, and his view on the mobile market. Today, the addressable market is between 60 and 70 percent of existing cell phones. Who are your typical customers--it sounds like many of them are in the youth market?

Mogreet 133

Mogreet Paramount Entertainment Mobile 133

InfoChachkie

SEPTEMBER 5, 2011

CallWave: IPO, initial market cap ~$200 million. Defining your unique self-fulfillment needs is paramount to living a content and rewarding life. . During the early stages of a startup, entrepreneurs typically cannot afford to pay their employees a market-rate of cash compensation.

Startup 217

Startup Satisfaction Paramount Help 217

Tech Zulu Event

APRIL 25, 2011

They’ll discuss how content creators and brands work together to create, develop, and market digital branded entertainment. At Agility Studios, closed Puma deal for integration into director Jon Chu’s LXD dance web series, now at Paramount Digital. Scheduled speakers include. David Beebe, ABC Digital Studio.

Entertainment 96

Entertainment Yahoo Electronic Arts Social Media 96

socalTECH

SEPTEMBER 27, 2013

We don''t spend a lot of time there, except that we''re active investors and bankers who are affected by what''s happening in the IPO market. That''s why the IPO markets coming back is so critical. David Siemer: More generally, the M&A market is solid. which is still a premier market for the world. READ MORE>>.

Southern California 124

Southern California SoCal Commerce Invest 124

Tech Zulu Event

DECEMBER 28, 2012

Review quality is paramount since Advisors are doing this to build relationships. In some cases, there may also be an interview. Once Entrepreneurs join the site, they may request advice from approved Advisors. If granted, they leave a review for the Advisor. We maintain high quality by manually approving every Advisor and Advice.

Entrepreneur 89

Entrepreneur Startup Paramount Social Media 89

socalTECH

DECEMBER 17, 2008

Writers can log into our site, upload their project, and select from over 4,000 markets, and send their work out to the world physically with a single click. In terms of the market, we cover everything, but the big areas are contests and publications of every kind, literary agents, and also some Hollywood agents.

Writing 209

Writing Hollywood Startup Sites 209

InfoChachkie

JULY 26, 2010

Entrepreneurs can emulate de la Guerra’s strategy and make their adVenture appear far larger than reality and thus increasing its influence and market reach while discouraging competitive threats by creating an industry alliance. We naturally exploited this market reality by allowing alliance members to set up small booths at our conferences.

Entrepreneur 168

Entrepreneur Santa Barbara Startup Conference 168

InfoChachkie

APRIL 7, 2010

If you intend to grow an existing revenue stream or reduce existing cash outflows, a mutually agreed upon point from which the improvements can be measured is paramount. Baseline – In most cases, a baseline must be established from which future improvements are measured. Revving Up Shared Revenue.

Resource 154

Resource Paramount Press Metrics 154

Tech Zulu Event

MAY 8, 2014

Letting investor groups lead contests has been paramount in helping us move into other countries – by allowing us to focus on the connection platform, and not have to get tied up with international securities laws.” Timing has been paramount for Crowdfunder, now with a well cultivated pool of accredited investors.

Invest 83

Invest Platform Entrepreneur Paramount 83

socalTECH

AUGUST 20, 2009

We spoke with Sherry Gunther, CEO and founder of the firm, earlier this week to get a better look at the company and the dynamics behind the virtual world market nowadays--as well as why Sherry decided to make the jump from the world of entertainment media to online. Sherry Gunther: That's been the advantage of a maturing market space.

Media 150

Media Tech Coast Angels Social Network Content 150

socalTECH

JUNE 16, 2010

Kevin Kent: It didn't take a marketing genius to realize that, at the time, there were 25 to 35 million gamers playing music in Rock Band or Guitar Hero. Kevin Kent: I was working on video games, and just worked on a game for Paramount, the School of Rock, Jack Black for the iPhone, and prior to that the Hanna Montana game for Disney.

Orange County 244

Orange County Startup Slides Paramount 244

InfoChachkie

JULY 18, 2011

Thus, as is true with any startup, survival is paramount. Part of the reason for its enduring legacy, and its emergence as a popular pastime in burgeoning free-market economies around the world, is its effectiveness as a proving ground for budding entrepreneurs to hone their business savvy, negotiation tactics, and communication skills.

Entrepreneur 216

Entrepreneur Startup Outsource Development Paramount 216

Tech Zulu Event

MARCH 7, 2010

How can marketers interact real-time with the hard-to-reach youth demographic? Where should marketers and investors place their bets? And how does the mobile ecosystem compare with the early days of interactive marketing via PCs? Checkout this amazing lineup of keynotes, panels, and talks during this high-level full day event.

Mobile 40

Mobile Media Case Study Advertising 40