socalTECH
AUGUST 31, 2016
Ventura-based The Trade Desk , which develops an advertising technology platform, says it has appointed Mark Kirschner as its new Chief Marketing Officer. He also has served at Scholastic Internet Group, MTV, Paramount Interactive and NEC Technologies. Kirschner will be based out of The Trade Desk's New York offices.
socalTECH
SEPTEMBER 6, 2011
Venice, California-based Mogreet , the mobile marketing firm headed by James Citron, has raised $2.0M Mogreet uses Mobile Messaging Service (MMS), SMS, QR codes, and more in advertising and marketing campaigns for its clients, which include such companies as Nike, ABC, WB, Paramount, Macy's, Gymboree, and many others.
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socalTECH
SEPTEMBER 9, 2010
According to his LinkedIn profile, Momary was previously VP of Multimedia Advertising at the Ventura County Star, and a Regional Advertising Manager at the Los Angeles Times, as well as serving as an Account Executive at Cars.com. Tags: publish market journalism content publishing marketplace capital venture ebyline.
socalTECH
NOVEMBER 17, 2011
Bordo has previously served at Paramount and MGM, in addition to a stint at SocialVibe.com. I had been working on the digital teams and digital marketing side of the theatrical business, and had done lots of live events. Sara Bordo: I started working on the brand side at Estee Lauder in New York, and DDB in Chicago doing advertising.
Startup Professionals Musings
NOVEMBER 21, 2016
It takes a huge upfront investment to attract users, before advertisers are interested. Target market sizing higher than $10 billion. It’s true that investors like large markets, preferably in the billion dollar range and growing, but sizing a startup market greater than the GNP of many countries is just not credible.
socalTECH
JUNE 23, 2011
One trend in the Southern California high tech startup market has been an increasing number of startups--and executives--who have been looking to combine their interests in business with their enthusiasm for giving back through nonprofits and causes. That's on the cause marketing side of things. You need a third profile.
Both Sides of the Table
NOVEMBER 14, 2017
What sized team can I afford in order to sell, market & provide service to these customers? But expanding beyond our core customers was going to take more effort than simply launching in new markets. We realized that operating a business in distributed markets presented multi-city coordination efforts that we weren’t prepared for.
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