Remove Marketing Remove Metrics Remove Sales Remove Technology
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Image Metrics Names VP

socalTECH

Santa Monica-based Image Metrics , a developer of facial animation technology and services, said this weekt that it has hired Michael Crigler as its Vice President of North American Sales. Crigler has previously served at Havok, a subsidiary of Intel, as well as Criterion/Electronic Arts, and Database Marketing Group.

Metrics 140
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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

Since 2009 we’ve been in an unequivocal bull market. I do believe that we are in structural change where technology will increasingly play a bigger role in all facets of life so the long run up for tech is promising through all of these cycles. Growth markets have a way of fooling us all.

Marketing 354
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Gross margin positive !=

Metrics 150
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8 Keys To Being A First Responder To Market Changes

Startup Professionals Musings

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. New technologies drive the need for support and attachments, which could be your opportunity or loss.

Marketing 162
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10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.

Metrics 100
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6 Keys To A Winning Business Model For Your Customers

Startup Professionals Musings

Here are some basic principles from my own experience that will improve your odds and keep you on the right track: Recognize that you are not the market. Marketing is everything these days. On the average, it takes as long to build marketing momentum as it does to build the solution. Everyone must be part of the sales process.

Customer 109
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6 Building Blocks Make Amazon A Global Market Leader

Startup Professionals Musings

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. My simple answer is that they keep their focus on customers, rather than technology. Incorporate AI-powered data and metrics systems. Jeff Bezos has kept his focus on customers.

Marketing 123