Marketing Metrics Satisfaction Study 
Startup Professionals Musings
SEPTEMBER 9, 2020
Each of these will help you in achieving success and satisfaction while tackling your toughest business issues: Stop attacking symptoms – dig first for the root cause. A broken process or a subtle quality issue can generate a flood of customer satisfaction problems, cost overruns, and loss of market share.
Startup Professionals Musings
APRIL 30, 2023
According to a classic Harvard Research study, first inventors spend at least a third more on their initial technology than later innovators. Market research can thus be based on real customers and a previously tested market. Studying and learning from the mistakes of others is the best way to reduce your own risks.
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Startup Professionals Musings
OCTOBER 27, 2021
Recent studies indicate that less than ten percent of business leaders show this balance today. Here is my list of key principles for creating and capitalizing on a balanced focus as a business professional or an entrepreneur: Start by marketing your vision and purpose. Every balanced leader does marketing early.
Startup Professionals Musings
AUGUST 8, 2020
According to a classic Harvard Research study, first inventors spend at least a third more on their initial technology than later innovators. Market research can thus be based on real customers and a previously tested market. Studying and learning from the mistakes of others is the best way to reduce your own risks.
Startup Professionals Musings
JUNE 23, 2021
As a consumer, I rarely pay attention to your marketing pitch, but I certainly always remember a exceptionally positive total experience with your team, based on a memorable set of interactions from first contact to discussions with friends. Incentives should be a combination of metrics and recognition to highlight results.
Startup Professionals Musings
MARCH 18, 2020
Assess many change initiatives have come to fruition from your team, visit a couple of key customers and listen for future needs, and study your newest competitor. Other experts point that your employee improvement culture, sense of direction, personal purpose, and job satisfaction may be more important than any metrics.
Startup Professionals Musings
APRIL 28, 2021
Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups. The market is unpredictable and changes fast.
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