socalTECH

DECEMBER 3, 2012

How did you come across the market? The government and public sector is a fairly large market. A lot of software startups have shied away from serving public institutions, despite a big market, due to concerns about how slow they adopt things. It does take a long time to penetrate the market.

Software Review 243

Software Review SaaS Startup Technical Review 243

Both Sides of the Table

MARCH 19, 2013

And of course the most successful technology companies: Google, Facebook, Salesforce.com [duh], Oracle, Microsoft all have loads of sales people. You build a great product and make sure it is used in such a way as to deliver real benefit to your customers versus just the promise of a benefit outlined in your marketing materials.

Startup 403

Startup Sales Software Review Technical Review 403

Both Sides of the Table

APRIL 3, 2014

Most technology startups seem to be funded by product people or business people. They are the lifeblood of many companies yet they are different than the traditional technology startup DNA so the ways that you hire, motivate, compensate and assess performance of these individuals will be different. My first startup was no different.

Sales 382

Sales Help Startup Pricing 382

Both Sides of the Table

FEBRUARY 5, 2011

Most technology startups seem to be funded by product people or business people. I’ve started writing up some of those sales & marketing lessons and I plan to continue to build that section out over time. Features don’t win or lose sales – especially in nascent markets. My first startup was no different.

Sales 316

Sales Startup Pricing Custom 316

InfoChachkie

MAY 23, 2011

Marketers have long known that people are drawn to exclusivity. As noted in Contract Traps Entrepreneurs Should Avoid , exclusivity can kill a small company. Unfortunately, many Big Dumb Companies (BDCs) assume they must unfairly skew the market in their favor by precluding you from freely working with anyone you choose.

Technical Review 183

Technical Review Marketing Sales Competition 183

SoCal Delicious

OCTOBER 8, 2012

Loading… Tech. Loading… Markets. Loading… Market Data. Developments Blog. SIGNIFICANCE PASSING-MENTION. --> Tech Titans Hit the Beach As Silicon Valley moguls go on a home-buying spree in Los Angeles, theyre reshaping the real-estate landscape. The tech industry is going south.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44