Both Sides of the Table
JUNE 28, 2011
Venture capital is in the process of its own creative destruction with new market entrants and new models of innovation at the precise moment that our industry itself is contracting. million in team costs to code, launch, manage, market & sell our software. When I built my first company starting in 1999 it cost $2.5
socalTECH
DECEMBER 3, 2012
How did you come across the market? The government and public sector is a fairly large market. A lot of software startups have shied away from serving public institutions, despite a big market, due to concerns about how slow they adopt things. It does take a long time to penetrate the market.
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Both Sides of the Table
MARCH 19, 2013
And of course the most successful technology companies: Google, Facebook, Salesforce.com [duh], Oracle, Microsoft all have loads of sales people. You build a great product and make sure it is used in such a way as to deliver real benefit to your customers versus just the promise of a benefit outlined in your marketing materials.
Both Sides of the Table
APRIL 3, 2014
Features don’t win or lose sales – especially in nascent markets. If it wasn’t you, I guarantee you they were influenced by your competitor – either through their sales efforts or through marketing. The marketing guys blame the sales guys who can’t close their leads. That stuff is for Oracle or IBM.
socalTECH
NOVEMBER 21, 2014
At the time, when we were an agency, it was quite a crowded market. We started looking to see if we could use technology disrupt the agency business, for companies serving the performance marketing area, the cost-per-sale area. That part of the market is primarily driven by companies in what is referred to as lead generation.
Both Sides of the Table
FEBRUARY 5, 2011
I’ve started writing up some of those sales & marketing lessons and I plan to continue to build that section out over time. Features don’t win or lose sales – especially in nascent markets. The marketing guys blame the sales guys who can’t close their leads. We have 12 developers and they have 3.
InfoChachkie
MAY 23, 2011
Marketers have long known that people are drawn to exclusivity. As noted in Contract Traps Entrepreneurs Should Avoid , exclusivity can kill a small company. Unfortunately, many Big Dumb Companies (BDCs) assume they must unfairly skew the market in their favor by precluding you from freely working with anyone you choose.
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