Startup Professionals Musings

OCTOBER 3, 2012

Beware of no-cost and low-cost marketing. Marketing requires content, and nothing is “free.” Assess cost versus value with analytics and measurement tools. You have to be found and favored by search engines. Search engines. Paid search” will mitigate this to some extent, but is not a sustainable strategy.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

NOVEMBER 12, 2013

Beware of no-cost and low-cost marketing. Marketing requires content, and nothing is “free.” Assess cost versus value with analytics and measurement tools. You have to be found and favored by search engines. Search engines like Google are still the primary method for finding information on the Internet.

Social Media 93

Social Media Content Startup Web 93

InfoChachkie

DECEMBER 2, 2009

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

Customer 164

Customer Custom Advertising SEM 164