socalTECH

NOVEMBER 14, 2019

in a funding led by Orange County's Okapi Venture Capitalis looking to help direct to consumer brands use better data to direct their marketing and other efforts. In 2014, there were a few hundred stores running on Shopify, as the e-commerce market was quite fragmented.

Startup 113

Startup Platform Commerce San Diego 113

Startup Professionals Musings

OCTOBER 3, 2012

Beware of no-cost and low-cost marketing. Marketing requires content, and nothing is “free.” Assess cost versus value with analytics and measurement tools. You have to be found and favored by search engines. Search engines. Paid search” will mitigate this to some extent, but is not a sustainable strategy.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

NOVEMBER 12, 2013

Beware of no-cost and low-cost marketing. Marketing requires content, and nothing is “free.” Assess cost versus value with analytics and measurement tools. You have to be found and favored by search engines. Search engines like Google are still the primary method for finding information on the Internet.

Social Media 93

Social Media Content Startup Web 93

Both Sides of the Table

MARCH 11, 2011

So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. they can build teams that really focus on building & marketing great products.

Competition 350

Competition Idealab Product CitySearch 350

InfoChachkie

DECEMBER 2, 2009

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

Customer 164

Customer Custom Advertising SEM 164

SoCal Delicious

NOVEMBER 16, 2012

marketing, and not enough of the traditional, software-and-algorithm intensive startups you'd expect to see in Silicon Valley. analytics to help companies track and optimize their marketing effort. deployments, with many well known customers relying on the company's tools. However, that's not always the case.

Southern California 66

Southern California Software Artificial Inteligence Company 66

Both Sides of the Table

SEPTEMBER 28, 2013

But I’m working on a large team of people trying to figure out how to make micro improvements to a paid-search algorithm. A tool to better help you find bars & restaurants? A $1 trillion global market. Aren’t they worth billions of dollars?” ” “Yeah, Ma. ” “Oh, OK, Honey.

Startup 417

Startup Course Venture Capital Writing 417