thrill-the-messenger 
InfoChachkie
DECEMBER 2, 2009
This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.
InfoChachkie
MAY 9, 2011
Do not allow your adVenture’s technology to be buried in the bowels of another company’s product, without reasonable attribution. As shown at left, Google’s initial go-to-market strategy included syndication of its search capabilities to third-party sites, including Yahoo and AOL. Kiss of Death ConTraps. Deploy a Free Pilot.
InfoChachkie
MAY 9, 2011
Do not allow your adVenture’s technology to be buried in the bowels of another company’s product, without reasonable attribution. As shown at left, Google’s initial go-to-market strategy included syndication of its search capabilities to third-party sites, including Yahoo and AOL. Kiss of Death ConTraps. Deploy a Free Pilot.
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