with-greathouse-comes-great-responsibility 
Both Sides of the Table
JANUARY 6, 2014
Reviewing financial & operational performance. By now you have many smart people around your board but probably people who don’t totally understand the nuances of your employees, customers, sales reps, marketing messages, technology challenges, competitors and strategic choices. In the Early Days. Mentorship.
InfoChachkie
DECEMBER 2, 2009
This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.
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