Yardi Launches New SEO/SEM Marketing Service


Santa Barbara-based Yardi , the developer of property management software, has launched a new property marketing service, which includes search engine optimization (SEO), search engine marketing (SEM), and enhanced online listings on Yardi's RENTCafe service. yardi property management marketing real estate realestate

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The Search Agency Highlights Growth In Revenues, Jobs


Santa Monica-based The Search Agency joins a number of privately held, Southern California firms this week reporting strong growth in 2009. According to the company, which provides search engine optimization (SEO), search engine marketing (SEM), and other related online marketing services, it had revenue growth of 37% in 2009, and hired more than 40 additional employees. The Search Agency is backed by private equity firm JMI Equity.

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Pour And Stir II – Managing Your Cost Per Customer


This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Such Search Engine Optimization (SEO) is modern-day snake oil.

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