Startup Professionals Musings

APRIL 26, 2012

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations.

Social Media 98

Social Media Metrics Media Startup 98

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Startup Advice' End of story. Or Likes – LIKES! And so forth.

Marketing 307

Marketing Technical Review Startup Tool 307

Both Sides of the Table

NOVEMBER 8, 2011

Launchpad LA today announces it will accept applications for its third class of Los Angeles-based tech startups. But the most important metric has been the deep and lasting relationships that have been built with startups and also between senior executives. There are at least 6 incubators now being set up in LA.

Venture Capital 287

Venture Capital Funding Startup GRP Partners 287

Startup Professionals Musings

DECEMBER 12, 2021

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Get attention and reach your audience.

Social Media 127

Social Media Media Metrics Satisfaction 127

SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others. One thing to make clear, StartupRoar is a jump off point.

Content 175

Content Startup Social Media IP 175

SoCal CTO

NOVEMBER 6, 2009

He talks about something that I end up discussing a lot with startups. is really the first version we will send to the media for initial reviews and then also make available as part of a private beta distribution with a limited number of invites, maybe 500 total. Great post by Mark Geller What Goes in V1.0? is harder to define.

Startup 150

Startup Metrics Media Capital 150

SoCal CTO

MARCH 4, 2010

I’ve worked with 30+ early-stage companies in all sorts of capacities (and spoken to many, many more), so I thought it might be worthwhile trying to classify the various ways that I’ve engaged in different technology roles in startups. Later he posted about his experience in Challenges of Startups.

Technical Review 170

Technical Review Technical Advisors CTO Coach Startup 170

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Concentrate your efforts on two to three platforms to start.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

JANUARY 15, 2022

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 126

Social Media Media Startup Platform 126

Startup Professionals Musings

OCTOBER 11, 2010

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations.

Social Media 84

Social Media Metrics Media Satisfaction 84

Both Sides of the Table

JULY 19, 2011

I know it’s easier to write “horse race&# stories about who’s signing up more users, raising more funding or who’s “hot&# lately. Google started as a place where you came to be taken via links to other people’s websites. They’re an open feed. Google was duuumb. That’s what AOL was.

Social Media 274

Social Media Google Media Startup 274

Startup Professionals Musings

NOVEMBER 28, 2020

In my view, starting a new business has never been easier, and according to reports from the Kauffman Foundation , the numbers are here to show it. Who would not want to join the unicorns (recent startups with a current valuation of over $1 billion)? Establishing your brand with interactive social media.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

FEBRUARY 13, 2021

For example, I’m not sure the world needs one more social media niche site, or another dating site, or yet another flavored drink alternative. A successful startup requires a full understanding of multiple domains, rarely embodied in one person. Collaborate with experts and people with experience.

Startup 162

Startup Metrics Ideas Entrepreneur 162

SoCal CTO

FEBRUARY 25, 2007

Its interesting to think about how universities might want to have their staff better aligned with moving ideas from the lab to start-ups. He has been the CTO for several start-ups, most notably eHarmony. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

CTO Coach 150

CTO Coach Southern California CTO Hire Startup 150

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. So who do you believe, and what are the keys to success for your startup? Understand the basic tools – the social media trinity. Then set your goals.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

DECEMBER 7, 2022

A common pain of startups after an exhilarating first surge of early adopters is a long and frustrating plateau of slow growth, where it seems like nothing you do will get your business to profitability. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Marty Zwilling.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 115

Social Media Media Startup Social Network 115

SoCal CTO

MARCH 12, 2007

skip to main | skip to sidebar SoCal CTO Monday, March 12, 2007 MyShape Article - Analyst Misses the Point The NY Times did a piece today on MyShape, a start-up in Pasadena - Log in Your Measurements, and the Clothes May Fit. He has been the CTO for several start-ups, most notably eHarmony.

MyShape 150

MyShape CTO Coach Southern California CTO Hire 150

Both Sides of the Table

JULY 15, 2011

Most web publishers measure where their traffic is coming from using an analytics package such as Google Analytics, Omniture or Core Metrics. These were good packages in the pre social media world at helping figure out who was driving your traffic. Possibly up to 4x more. to track all of my social media sharing behavior.

Social Media 292

Social Media Google Media Marketing 292

Startup Professionals Musings

JANUARY 17, 2022

As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world.

Startup 144

Startup Social Media Metrics Customer 144

Startup Professionals Musings

MAY 5, 2013

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations.

Social Media 102

Social Media Media Entrepreneur Metrics 102

TechEmpower

JUNE 6, 2018

Not just in measured results per second (several metric crap tonne), but in number of tests measured (~1830), number of framework permutations tested (~464), number of languages included (26), and total execution time of the test suite (67 hours, or 241 billion microseconds to make that sound properly enormous). Social media presence.

Framework 378

Framework TechEmpower Platform Metrics 378

TechEmpower

JULY 24, 2023

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Background Questions Let’s start with some background questions about the business and product. What are your key Startup Metrics ? Do you need to process user-contributed media?

Develop 520

Develop Development Technical Review SEO 520

socalTECH

MARCH 6, 2017

Los Angeles-based Maple Media (maplemedia.io) recently announced a big, $30M funding from Shamrock Capital, to assemble a collection of mobile applications in the utility, productivity, games and entertainment verticals. We caught up with co-founder Clark Landry to chat about his new startup, which he co-founded with Michael Ritter.

Media 153

Media Mobile Startup Acquisition 153

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Find the right tools to analyze the ROI.

Social Media 101

Social Media Media Entrepreneur Metrics 101

SoCal CTO

FEBRUARY 17, 2007

skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 About this Blog Ive been thinking about doing a blog with my thoughts on technology and whats happening in the Los Angeles area technology scene for a while, but it was Ben Kuos recent start of a blog that inspired me to actually go ahead and do it. Thanks Ben.

Blogging 150

Blogging CTO Coach Southern California CTO Hire 150

SoCal CTO

FEBRUARY 17, 2007

This company was started by Victoria Duff (who many of us know from back in the late 90s), Phillis Lane (who I have known for quite a few years) and Jon Bukosky. Hopefully this is a sign of a new kind of ecosystem where there will be the possiblity of creating good start-ups that are not a classic VC kind of play.

Incubator 150

Incubator CTO Coach Southern California CTO Hire 150

SoCal CTO

FEBRUARY 17, 2007

skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 Where LinkedIn Works for Me Ive been a long time user of LinkedIn , but only recently have started getting the benefits I always expected. He has been the CTO for several start-ups, most notably eHarmony. He has twenty years’ experience as a CTO.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

SoCal CTO

MARCH 9, 2007

He has been the CTO for several start-ups, most notably eHarmony. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? . ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Venture Capital 150

Venture Capital Invest CTO Coach Southern California 150

SoCal CTO

MARCH 20, 2007

He has been the CTO for several start-ups, most notably eHarmony. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? . ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Venture Capital 150

Venture Capital Guide CTO Coach Southern California 150

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Find the right tools to analyze the ROI.

Social Media 95

Social Media Media Startup Platform 95

SoCal CTO

APRIL 1, 2009

So you can see that Entrepreneur (60) LinkedIn (15) Metrics (16) SEO (15) Company (141) are all considered highly relevant to the term "startup." You can see that he talks about: Marketing , Metrics , Customer and Social Media more than most. As the site runs, it will get better at finding great content.

Southern California 150

Southern California TechEmpower Technology Council Metrics 150

Startup Professionals Musings

OCTOBER 21, 2015

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Understanding culture is paramount, but measuring results is even better.

Metrics 101

Metrics Marketing Demand Paramount 101

Startup Professionals Musings

JULY 9, 2011

He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start.

Social Media 104

Social Media Media Marketing Social Network 104

SoCal CTO

FEBRUARY 20, 2007

Ive personally been involved in the start-up world in Los Angeles for about 15 years, and have had the opportunity to work on many early-stage companies (e.g., He has been the CTO for several start-ups, most notably eHarmony. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? .

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150