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Reflections on 2016: Rob Freelen, Silicon Valley Bank

socalTECH

Silicon Valley Bank is big supporter and has been a sponsor of socaltech for many, many years. Other examples include media tech companies ZEFR and GumGum � both having record years and positioned extremely well for continued growth in 2017. Here, we have the thoughts of Rob Freelen of Silicon Valley Bank (www.svb.com).

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Interview with Robin Richards, CareerArc

socalTECH

There are tons of studies that we've done that show when a brand is not good, that employment brand, it impacts your entire brand and the people you can get to come work for your company, and the people you can get to stay. You've got to have great sales enablement. Explain what you mean about branding in the employment area?

Content 193
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Interview with Brad Stewart, Fair

socalTECH

As we studied that Gen 1 and Gen 2 of the company, a few things popped out at us. When I studied the landscape, it's clear that for our consumers, they are very price conscious. When you have a big, multi-hundred thousand dollar sales engines like Honda, it's tough to do that, whereas we are smaller, and newer, and innovative.

Startup 124
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Interview with Zach James and Rich Raddon, MOVIECLIPS.COM

socalTECH

A few companies have aggregated all of that free media out there from those marketing materials. Studies show, if you don't, people will turn to piracy. Especially with DVD sales declining, we offer an interesting way to help studios. Those scenes are aimed at getting people to get to the theater.

Startup 190
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The Truth Behind Display Advertising: Adomic's Quest For Transparency

socalTECH

Big publishers are using that to arm their sales forces, and figuring out what advertisers to go after and what to pitch. We''re not buying and selling media, we''re helping people to understand what''s going on. gabe gottlieb adomic yieldmetrics online display advertising analytics study interview' Gabe Gottlieb. READ MORE>>.

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Sponsor post: Discount to tomorrow's DFR, and win a ticket to digiday:APPS

socalTECH

Buy: The Biggest Question Customer Conversations: Are Apps A Shout Out or a Deep Discussion Survival of the Fittest: Darwin's Law of Apps and packed with case studies!

Fandango 124
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Creating the 21st-Century Fashion Brand, with Brett Markinson, Sole Society

socalTECH

Hautelook was able to help define--and conquer--the online flash sales category, in record time. I went to school at Babson, back East, and majored in finance and entrepreneurial studies. I've never had a proper job, and have been on one gear, building businesses, for a very long time. I moved out to California to build businesses.