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GumGum Powers In-Image Ads On Rolling Stone

socalTECH

Santa Monica-based ad technology developer GumGum --which injects contextually relevant ads into images on publishers' websites, said today that it has signed a renewed partnership with Wenner Media, the publisher of Rolling Stone , Us Weekly and Men's Journal.

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Saatchi Rolls New Virtual Reality, Art Buying App

socalTECH

Santa Monica-baesd online art site Saatchi Art 0--part of Demand Media--said Thursdya that it has launched a new, mobile app that lets users use virtual reality to see how a piece of art might look like on their wall. Do you wish you could see what that artwork you want to buy might look like on your wall at home? READ MORE>>.

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How Google's Old Offices Are Becoming A Tech Hub, with ROC's Walter Grieves

socalTECH

In a sign of the growth of the Silicon Beach technology world, last year, Google moved its headquarters out of a space on Arizona Avenue in Santa Monica, and into a new fancy headquarters space in Venice. Today, we just had a screening for the Tech Coast Angels, they're screening companies and having lunch here.

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SPONSOR POST: Find jobs at socalTECH.com

socalTECH

Linux System Engineer , Santa Monica, Adconion Media Group. Tech Lead Adserving Engineer , Santa Monica, Adconion Media Group. Despite the economy, Southern California's high tech job outlook is better than it has ever been, with hundreds of open positions and many companies eagerly seeking high tech talent.

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Out of Home Advertising Firms Merge

socalTECH

Santa Monica-based Fuelcast, which operates an advertising network at gas stations, said Thursday that it has merged with Bhootan, which provides out-of-home media at retail stores, to create a new company called Outcast. The new, merged company will be headquartered in Santa Monica. and McDonald's. and McDonald's.

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Outcast, PumpTop TV Launch Combined Joint Venture

socalTECH

Santa Monica-based Outcast , and Irvine-based AdtekMedia , the operator of out-of-home advertising network PumpTop TV, said today that the two firms have created a new, joint venture focused on at-the-pump displays. The two firms said the joint venture would streamline media buying for customers.

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Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market. But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica.