Startup Professionals Musings

MARCH 19, 2022

In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology. Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients.

Services 121

Services Technical Review Social Media Case Study 121

SoCal CTO

NOVEMBER 17, 2009

Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). Look forward to the discussion. Love the minis!

Acquisition 170

Acquisition Customer Custom Ideas 170

Both Sides of the Table

JANUARY 12, 2014

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. So What is This Underbelly of Which You Speak?

Marketing 379

Marketing Startup SEM SEO 379

Tech Zulu Event

NOVEMBER 18, 2011

It was at the South by Southwest Interactive conference in the media room when I overheard the founders being interviewed. Now study the event organizer. Then like the holy grail of business cards and receipts I discovered Shoeboxed. In an excel sheet put the name of the event, link to the event, event organizer and event theme.

Customer 85

Customer Custom Marketing SEO 85

Tech Zulu Event

NOVEMBER 11, 2011

In his seminar Benny talked about “How to Go Viral Without Being a Virus” and shared if you are looking for a quick cash infusion then have that pop up box slap a site visitor in their eyeballs right when they arrive to your site to collect their email and sell them something. You can hear their story in the Kajabi case studies.

Blogging 83

Blogging Email Writing Sites 83