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I am looking for one or two startups that I can work with on their road to success as a virtual C-level officer, board member, advisor or other relationship. This is actually fairly common and I think it’s a bit challenging in that the technology roles (from technology advisor to CTO) in a startup vary widely.
Getting customer attention often takes more innovation today than solving the tough technical problems. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late. It works in fashion, real estate, and certainly in the technical world.
Erik Rannala: MuckerLab is a new startup accelerator, focused on incubation stage Internet, software, services, and media businesses here in LA. An example is we'll be holding events, which will be open to the broader technical community, and will not just be for Muckerlabs. It's a very similar model to YCombinator and TechStars.
I spent nearly a decade building software for large companies and then advising companies on the same. He wanted to know how to get started and “Could I intro him to a couple of local angels?&# One night after a DealMaker Media event we got 20 minutes together after the event ended. He was stuck on capital raising.
Based on my experience advising new entrepreneurs as well as more mature businesses, I recommend the following strategies for building business momentum, while still optimizing the limited resources of every small business: Find more customers that like what you do best. Focus first on finding more of the right customers.
Most small businesses I advise still rely on traditional advertising models, assuming they can create enough media “noise” to get customers attention and sway them. You don’t realize that person-to-person noise now dominates all channels through social media, effectively hiding business marketing messages.
Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. Anticipate and establish supporting social media accounts. Consistently review and respond to relevant online feedback.
But they can otherwise save you much time and effort, and are also safer and more productive than the old-fashioned approach of broadcast emailing or cold-calling every investor you can find in online directories, or responding to the risky spam offers you get for funding on social media. Register Internet and social media startup names.
Effects Artist and Technical Director, Dreamworks AnimationJason hails from Kentucky, where his parents met at a Renaissance Faire, hooked up at the Wicca Coven, and raised him at sci-fi conventions. As a digital media pioneer, Anthony understands how to engage audiences through compelling original digital programming. 12pm: BODY.
There is a second set of career discussions I have even more frequently than my “angel yourself” advice but this type is almost never discussed publicly in blogs, which tend to emphasize only billion-dollar opportunities, 20-something technical founders and Silicon Valley elitism.
You take no interest nor show any curiosity in how technical systems are built or maintained, and Engineering is the least valued/respected part of your organization. The WannaBe Board of Advisor. What’s the Remedy: Don’t ever offer to be a Board of Advisor unless your asked first. Self-Entitled Social-Media HotShots.
DoubleClick, 24/7 Media, AdForce, Engage, Flycast). After getting the run around from the CEO, I was advised to take action to remedy the situation. The company is still technically in business, awaiting the final stage of the liquidation. It is, perhaps, the only decision I’ve ever gone back and questioned.
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