Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Incorporate brand personality and voice.

Social Media 135

Social Media Framework Media Metrics 135

TechCrunch LA

SEPTEMBER 7, 2021

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. One of the biggest things that brands struggle with is figuring out attribution, and how you continue to spend money even though you may have lost some signal into the platform. It only happens when the margins get tight.

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

JUNE 25, 2012

We're working on how quickly we can provision servers, and what those metrics are, and it's been fantastic. Every good entrepreneur dreams really big, and we're planning on having 1 percent of 37 million brands on our platform. Socialtech is an enterprise wiki, social business platform in Palo Alto.

Social Media 203

Social Media Startup Tool LAMP 203

Frank Addante

MAY 18, 2016

With the platforms for storytelling rapidly increasing in VR, AR, and more apps and social media tools at our disposal, technology is now taking a front seat. But how do we embrace and adapt to these platforms effectively, without losing the meaning and heart behind the stories we tell?

Company 40

Company Companies Advertising Startup 40

Frank Addante

MAY 18, 2016

With the platforms for storytelling rapidly increasing in VR, AR, and more apps and social media tools at our disposal, technology is now taking a front seat. But how do we embrace and adapt to these platforms effectively, without losing the meaning and heart behind the stories we tell?

Company 40

Company Companies Advertising Startup 40

Startup Professionals Musings

DECEMBER 17, 2013

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.

Metrics 100

Metrics Technical Review Sales Customer 100

Startup Professionals Musings

AUGUST 15, 2022

Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Startups should seek to continually improve performance through statistical analysis and predictive monitoring.

Startup 126

Startup Social Media Entertainment Metrics 126