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6 Keys To A Winning Business Model For Your Customers

Startup Professionals Musings

Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short. Word of mouth is not adequate for marketing and sales.

Custom 109
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8 Keys To Being A First Responder To Market Changes

Startup Professionals Musings

The recent pandemic was a strong signal for change, and I see most of you entrepreneurs and business owners responding to the business changes required and new opportunities presented. When sales fall off, you need to dig deep for the “why,” rather than just assuming the price needs to go down.

Marketing 162
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How to Prepare for a Board Meeting to Make Sure you Crush It

Both Sides of the Table

No board member will truly read and be thoughtful about the entire deck and no team can get through the entire presentation in the meeting. Often board members themselves don’t do the work to say “what metrics would we like to see.” If you have some key metrics or financial figures that go with the pre-read even better.

Startup 226
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6 Ways To Test Your New Venture Sustainability Early

Startup Professionals Musings

Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short. Word of mouth is not adequate for marketing and sales.

Sales 165
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Your time is as valuable as your money.

Berkonomics

Email readers, continue here…] One way to fall into the time bankruptcy trap is to release a product too early and pay the price by forcing the architect and most skilled developers to drop off their important tasks to put out fires in the field and fix problems one at a time. An easy way to fall into time bankruptcy.

Resource 156
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Building Your MVP as a Non-Technical Founder

SoCal CTO

I did a presentation this week at Coloft that looked at how Non-Technical Founders can go about getting their MVP built. Once you build it, they will now ask you about the key metrics that they need proven in order to see if you really are a good investment. " Once you have the metrics defined, it focuses your effort.

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6 Building Blocks Make Amazon A Global Market Leader

Startup Professionals Musings

They present a convincing story that every entrepreneur has the same potential, but most get sidetracked and bogged down by their technology, competitors, and internal organization. Incorporate AI-powered data and metrics systems. My simple answer is that they keep their focus on customers, rather than technology.

Marketing 123