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New software lets marketers better leverage social media influencers

StartUp Beat

This is because subconsciously when we use social media and digital platforms, we are constantly vetting potential purchases via “ peer ” endorsements, receiving guidance on what is popular, trending, engages constantly refining our tastes and interests. James Creech- Co-Founder & CEO at Paladin Software. “In

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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today. You need a platform that is comfortable with the global scope of today’s market, with it’s wide range of social and economic cultures, trends, and needs.

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8 Tactics To Make You A Fearless Business Innovator

Startup Professionals Musings

As a potential investor, I always think of the high rate of failure of disruptive technologies, due to the longer learning curve of customers, infrastructure change consistently required, and higher marketing costs. Define realistic metrics to keep track of progress. You need metrics to incentivize the right team behaviors.

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16 Great Startup Posts from March

SoCal CTO

9 Reasons Why Many Smart People Go Nowhere - Life Beyond Code , March 29, 2010 You would have met many smart people who live a mediocre life. The Exit Disconnect - Ask the Angels , March 25, 2010 I’ll admit to having a bias towards exits and focus my review of a potential investment on the exit potential. There are MANY of them.

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8 Keys To Migration From A Consultant To A Freelancer

Startup Professionals Musings

Use social media for more visibility. Adopt a project-based revenue model with metrics. Many consultants have been hard to contact between scheduled meetings, due to their use of formal communication processes. Adapt your style to the new business work models. That need to market yourself hasn’t changed since consulting.

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6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

A classic article in the Harvard Business Review “ The Truth About Customer Experience ” defines it as your customer’s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. One metric now commonly used is called the Net Promoter® Score (NPS).

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Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups

SoCal CTO

Here are some thoughts related to this topic, stimulated by an increasing number of requests to join "social networks" of one sort or another: "Network Unto Others As You Would Have Others Network Unto You" [link] March 27, 2007 1:06 PM Charles Edge said. Los Angeles Social Media Starters What is Visible Networking?

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