Metrics Social Media Technical Review Technology 
Startup Professionals Musings
SEPTEMBER 28, 2012
When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.
Startup Professionals Musings
MARCH 19, 2022
In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology. Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients.
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Startup Professionals Musings
DECEMBER 30, 2022
As a potential investor, I always think of the high rate of failure of disruptive technologies, due to the longer learning curve of customers, infrastructure change consistently required, and higher marketing costs. Define realistic metrics to keep track of progress. You need metrics to incentivize the right team behaviors.
Startup Professionals Musings
DECEMBER 13, 2019
Unit costs are important, but don’t forget about the cash flow hit, extra storage costs, and the probability of obsolete inventory due to necessary updates or pivots. It’s no secret that some people are more productive than others, due to skills, training, or commitment. Use multiple small orders at first.
Startup Professionals Musings
AUGUST 7, 2020
Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. In my experience, even in startups, longer-term strategy often gets pushed off the agenda due to current challenges. Hone your process for due diligence and integrating these new elements.
Startup Professionals Musings
JUNE 1, 2022
Technology, competitors, and customers are changing every day, so the “ tried and trusted ” ways you do things need to be reviewed and updated regularly. Put metrics in place to track decision results. Accept change as a way of life in achieving success. The days of winning by fixing processes, and never changing them are gone.
Startup Professionals Musings
JUNE 5, 2019
With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers. One bad customer experience will kill not only one customer, but many future ones, who hear the message via social media and friends. The world has changed.
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