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Have you fallen into the buggy whip trap?

Berkonomics

Record plants were noisy, dirty places, using chemicals I can only imagine now rest somewhere in the ocean, to electroplate the “stampers” and press the records. That is sudden change, brought about by the fast acceptance of the cassette, which in turn gave way to the next technology, CDs, after a rather short lifecycle.

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Interview with Gary Bishop, Network Automation

socalTECH

Our profile this morning is with Network Automation , a Los Angeles company competing in the IT automation market. Southern California--despite the lack of huge, name brand firms-- has a significant number of enterprise software companies, of which Network Automation is just one. You are self funded too, we recall.

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The “buggy whip” trap.

Berkonomics

Record plants were noisy, dirty places, using chemicals I can only imagine now rest somewhere in the ocean, to electroplate the “stampers” and press the records. Cassettes, in contrast, could be manufactured in small rooms with much less expensive equipment and no damage to the environment.

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Interview with Sean McDonald, Jute Networks

socalTECH

Sean McDonald is founder of Jute Networks (www.jutenetworks.com), which is in a startup developing highly visual, graphical tools to help people use their professional networks and connections to further their business. What is Jute Networks? Our company, Jute Networks, is a startup that is about a year and a half old.

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How to Develop Your Fund Raising Strategy

Both Sides of the Table

Fund raising (as is much of life) is a sale – pure and simple. As with any sales campaign you need to: Qualify your buyers early so you focus your scarce resources on people likely to buy your product. . Three rules in sales: Why buy anything? Remember again that the three major steps to a sale are: Why buy anything?

Develop 366
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Is Silicon Valley Really Coming to an End?

Both Sides of the Table

But it’s kind of hard to say “don’t plant near the big trees” when you just completed a big sale to Microsoft building an app that they should have created and dominated. This was obviously prior to the Internet and everything that led to: (mobile smartphones, social networks, new payment technologies, etc.).

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How To Size Your Marketing Budget For Funding

Startup Professionals Musings

In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Do something unique to get customer attention.

Marketing 102