Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. There is no doubt that marketing overall has become even more critical for startups over the past several years. Despite the fact that social networking and other online processes are essentially free, good marketing still costs money. Get exposure for your expertise.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. There is no doubt that marketing overall has become even more critical for startups over the past several years. Despite the fact that social networking and other online processes are essentially free, good marketing still costs money. Get exposure for your expertise.

Marketing 106

Marketing Startup Social Media SEM 106

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine.

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. There is no doubt that marketing overall has become even more critical for startups over the past several years. Despite the fact that social networking and other online processes are essentially free, good marketing still costs money. Get exposure for your expertise.

Marketing 94

Marketing Startup Social Media SEM 94

InfoChachkie

DECEMBER 2, 2009

However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel. Remnant radio has become extremely sophisticated in the past several years.

Customer 164

Customer Custom Advertising SEM 164

socalTECH

AUGUST 16, 2013

We grew our SEM and improved our ROI. Scott Morrow: The original business plan was to be a B-to-B, data network to help travel agents book hotels offline, at these boutique, independent luxury hotels. When I first came on board, we were not very sophisticated with our search engine marketing. It was originally not a consumer website.

Pricing 256

Pricing Sites Marketing SEM 256

Both Sides of the Table

MAY 15, 2010

Clearly a startup should consult its lawyer before filing or not filing.But the attorneys I relied on to write this piece told me that they’ve done lots of Section 4(2) deals in the past, and would recommend it to clients who had relatively simple financing agreements (not tranched-out, not too many investors, etc.)

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285