socalTECH
DECEMBER 28, 2020
In addition, in this new digital first world, nearly every type of purchase from what's for lunch, to where's the nearest ATM, starts with a 'near me' search on Google, Yelp, or one of the many other discovery networks. What are you most looking forward to in the technology/startup world in 2021?
Startup Professionals Musings
JUNE 4, 2021
What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Paid search engine ranking (PPC) is just buying advertising for your business.
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Both Sides of the Table
OCTOBER 19, 2009
On December 2nd, 2006 I wrote the blog post published later in this post when I was CEO of startup Koral about my experiences in pitching VCs. After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. 1:20 and they turned up like clockwork.
Startup Professionals Musings
MARCH 23, 2013
With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). All these models start with the advertiser choosing the right search keywords to match user searches. Keyword research and budget forecasting.
Both Sides of the Table
FEBRUARY 21, 2010
When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. Search will remain big but stream is an increasing method of discovering information and therefore driving web traffic. But higher value product sales often require a phone call.
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