Master of Customer Acquisition, Matt Coffin, On Startups …
Both Sides of the Table
APRIL 19, 2011
I recently sat down with Matt Coffin , the founder of LowerMyBills, which sold for $400 million but was very nearly a bankruptcy only a few years early, and talked “startups.&#. o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. He told them it was now or never.
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