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Is your strategic partnership just a glorified press release?

Berkonomics

And we rightly celebrate each such pairing, often with a mutual press release. Call it a “press release partnership.” Without a plan, these partnerships usually end up merely as press release partnerships, fading into the sunset shortly after announcement. The post Is your strategic partnership just a glorified press release?

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Press release partnerships: Worth the effort?

Berkonomics

And we rightly celebrate each such pairing, often with a mutual press release. Call it a “press release partnership.” Without a plan, these partnerships usually end up merely as press release partnerships, fading into the sunset shortly after announcement. And sometimes that’s all we end up doing. Or an opportunity missed.

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Do you really want to be the first to market?

Berkonomics

I recall the introduction of artificial intelligence into the hotel reservation process, a “one-up” on the airline method of yield managing the price of airplane seats. A marketing professional or the marketing department certainly can work to obtain good press, appealing to curious journalists and early adapters.

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Wix Can Now Integrate with Google My Business

Tech.Co

See our full Wix Pricing guide for more on its costs. In a press release from the company , Wix announced the enhanced partnership with Google that would see Google My Business functionality added to the website building platform. If you're interested in trying Wix out for yourself, we've put together some of its pricing plans below.

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Real Startups Never, Ever Discount Their Prices

InfoChachkie

Avoid a simple pricing mistake which could sink your startup. Vendors often respond by discounting their prices at the 11th hour, in the hopes a lower price will spur a purchase. However, if you never offer price discounts to anyone, you can resist all such requests by deferring to your company “policy.”

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Shopify Just Bought the Deliverr Shipping Network for $2.1 Billion

Tech.Co

The two companies are a great match, according to Shopify's press release about the deal. Please fill in your email. The press release notes that the current “hyper-fragmented” market of third-party logistics companies and transportation providers can make fulfilment a huge hassle for merchants. Sign up to the Tech.co

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Here are tricks to find yourself on social media.

Berkonomics

Try a subscription with Brandyourself.com , where the monthly subscription is quite inexpensive and worth the price. Email readers, continue here…] You might consider a special page on your website just for links to positive press and mentions. Proactively link outward from your site.