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Is your strategic partnership just a glorified press release?

Berkonomics

And we rightly celebrate each such pairing, often with a mutual press release. Call it a “press release partnership.” In spite of the best efforts of senior management in creating such a partnership, the success always lies in the hands of those closest to the end customer. And sometimes that’s all we end up doing.

Press 156
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Press release partnerships: Worth the effort?

Berkonomics

And we rightly celebrate each such pairing, often with a mutual press release. Call it a “press release partnership.” In spite of the best efforts of senior management in creating such a partnership, the success always lies in the hands of those closest to the end customer. And sometimes that’s all we end up doing.

Press 120
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Do you really want to be the first to market?

Berkonomics

I recall the introduction of artificial intelligence into the hotel reservation process, a “one-up” on the airline method of yield managing the price of airplane seats. A marketing professional or the marketing department certainly can work to obtain good press, appealing to curious journalists and early adapters.

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Wix Can Now Integrate with Google My Business

Tech.Co

Getting your website noticed by local customers just got a whole lot easier for Wix users. Now, with this new partnership, Wix users have a wide range of tools at their disposal to make an impact on Google with customers at a close distance. See our full Wix Pricing guide for more on its costs. Considering Wix? forward.

Google 146
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Can you create a great customer case study?

Berkonomics

Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story. How do you reach this hyper -conscious audience?

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Real Startups Never, Ever Discount Their Prices

InfoChachkie

Avoid a simple pricing mistake which could sink your startup. Vendors often respond by discounting their prices at the 11th hour, in the hopes a lower price will spur a purchase. However, if you never offer price discounts to anyone, you can resist all such requests by deferring to your company “policy.”

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Here are tricks to find yourself on social media.

Berkonomics

Try a subscription with Brandyourself.com , where the monthly subscription is quite inexpensive and worth the price. Email readers, continue here…] You might consider a special page on your website just for links to positive press and mentions. Proactively link outward from your site.