Remove class-readers
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A personal story about quality control

Berkonomics

But the problem was solved, and response times returned to “immediate” for at least this class of customer call. Email readers, continue here…] It took two long years for the company to fully recover its lost reputation after the actual problem was fixed to the satisfaction of all. What if the problems had been more complex?

Training 156
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Do you really want to be the first to market?

Berkonomics

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. The answer is invariably ‘no,’ because the cost of evangelizing a new product is completely unknown.

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There’s no second chance to create first quality.

Berkonomics

But the problem was solved, and response times returned to “immediate” for at least this class of customer call. Email readers, continue here…] But “There’s the rub” (the snag) wrote Shakespeare in Hamlet. It took several months to hire and train enough new support reps to keep up with the rapid growth of our company.

Training 243
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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

Journalists write stories that have an appeal to readers whether the accusations have merit or not. His product auto-posted a testimonial from Dave Morin into Facebook and Mark Zuckerberg called the tactic “lame.&# Never Blame the Press. The most tempting thing for inexperienced entrepreneurs to do is to attack the press.

Startup 329
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Why Startup Entrepreneurs Need to Communicate More Like George Bush Than Al Gore

Both Sides of the Table

” If you don’t read any more of the post, the summary lesson learned for entrepreneurs is this: Product-centric founders often over-intellectualize their communications and therefore fail to sell their concepts to the masses. But the narrative in the press about Al Gore was that he was a smarmy know-it-all. Call on me.

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No second chance to create first quality.

Berkonomics

Email readers continue here.] It took several months to hire and train enough new support reps to keep up with the rapid growth of our company. But the problem was solved, and response times returned to “immediate” for at least this class of customer call. The smaller the company, the more is at stake.

Training 159
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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

Only naive people believe that but for inexperienced entrepreneurs you can be fooled into the narrative by the press who sometimes write stories without the actual data. In a way it feels intuitive to us – the readers of this blog – because we’re the tech crowd. PHONE CALLS. Enter phone calls.

Email 339