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Why Your Marketing Campaign Sucks

Both Sides of the Table

Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? Here’s what’s going through his/her head: Is this story “newsworthy” or am I being asked to publish a press release? ” Can you imagine that ever getting inches in the press?

Marketing 389
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

Product is simply about defining a physical good or service that would be valued by consumers of the product more than existing alternatives based on functionality, quality and/or price. How do people drive SEO growth? Ever use an online messaging service like Kik, MessageMe or such? Rebelling is simply a form of snobbery.

Marketing 379
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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

I’ve recently had a chance to reconnect with Eric David Greenspan ( LinkedIn , Twitter ) He’s the CEO of Make It Work a high quality, personal, high touch technology service provider for homes and small businesses. I recently posted about SEO for Startups. Is/was SEO important for MakeItWork? Look forward to the discussion.

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How to Get Your E-commerce Site Noticed In A Global Market

Tech Zulu Event

Work On Your SEO. One of the most effective arcing strategies to get noticed in a global market is to simply incorporate an SEO strategy. Increase Your On-Site SEO. One of the easiest means of stepping into a new market is by offering discounts for their products or services. Offer Discounts.

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Do VC Platforms Make Sense?

Both Sides of the Table

While firms define platforms differently, let’s just say they are the services that a VC offers outside of investment capital and partner time on boards or providing intros. Examples of VC platform services include: recruiting, marketing, design support, inside sales reps, consulting, accounting services and so forth.

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Angel Investing Skill 2 – Domain Knowledge

Both Sides of the Table

I see this all of the time in financial services. Remember that you’ll be investing against people who have worked on the Google algorithm and REALLY know what drives SEO. Think you know a thing or two about location-based services? So many deals seem like obvious money makers. Oh, and he was acquired by and worked at Google.

Invest 288
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Interview with Vince Bianco, Newsforce

socalTECH

San Diego-based Newsforce (www.newsforce.com) is a startup which is looking to take advantage of the hunger of the newspaper and media business for revenue, and has created a product which takes press releases and commercial content, and inserts them onto news sites in "sponsored content" blocks. Tell us a little bit about Newsforce?

News 124