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Making SEO and Paid Search Marketing Work for Startups

SoCal Tech Calendar

Tuesday, January 29, 2013 -- Making SEO and Paid Search Marketing Work for Startups. Join Stubbs Alderton and Markiles, LLP for this exclusive event! Speaker: Corey Quinn, VP Business Development, The Search Agency, Inc.

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Product Manager Entrepreneur Mark Geller

SoCal CTO

He has a really interesting background as a product manager and now an entrepreneur. Like many product managers, my background is fairly eclectic. That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. Tell me a bit about your background. How did it help you?

Product 150
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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

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Do or Die: How to acquire and retain customers

SoCal Tech Calendar

Startups who are building companies for the first time or launching a new product struggle with focusing on the right priorities, measuring their efforts, and converting leads into customers. SEO used to dominate online customer acquisition but now a mix of owned, earned and paid efforts are proving equally effective.

Customer 124
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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

SEO for Startups )? Major Phases / Major Features - What are the major features in the major phases for the product? Do you transact immediately or on delivery of some product or service? SEO Support - will URLs need to be well formed? Will back-end support for SEO be needed? Other types of users? Administrators?

Develop 396
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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

SEO for Startups )? Major Phases / Major Features - What are the major features in the major phases for the product? Do you transact immediately or on delivery of some product or service? SEO Support - will URLs need to be well formed? Will back-end support for SEO be needed? Other types of users? Administrators?

Develop 384
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Startup Business Model Considerations

SoCal CTO

Team – higher requirements for caliber of team members Product – focus on truly differentiated and not me-too Market – is it really big enough to provide investor returns** Traction – need more users, partners, patents, etc Timing – are you building for yesterday or 2 yrs from now?

Startup 150