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Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). While I realize that a high level of certainty in these numbers is an elusive goal, the value of doing the work, and benchmarking your business against competitors is well worth the effort.
Tech Zulu Event
APRIL 9, 2014
You need to research the possibilities in a new landscape but your personal research has been well, a bit fruitless. Perhaps it’s time to raise a round of Venture Capital funding and want a pitch presentation a bit more composed than the dusty Keynote you put together last year for your friends and family round.
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Tech Zulu Event
JANUARY 19, 2012
“The object is to exploit the convergence of people, information, products, services and places with today’s smartphones and tablets, which drive online orders in addition to purchases from brick-and-mortar stores.”. Due to the combination of these factors, marketers began to more heavily fund digital platforms.
Tech Zulu Event
FEBRUARY 4, 2015
A research from Indiana University also points that aside from the information and personalization, apps provide the connection between the user and the brand they know and trust. In short, if you are always on the go, apps are your best friend. Suddenly, maintaining a company website and a social media account is no longer enough.
socalTECH
FEBRUARY 22, 2010
It's been awhile since we last caught up with Los Angeles-based Language Weaver (www.languageweaver.com), a venture-backed firm which develops language translation software, so we sat down the other day with Mark Tapling , the President and CEO of the firm, to hear more about where the company is nowadays--plus its strategy for growth and an exit.
SoCal Delicious
OCTOBER 8, 2012
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Both Sides of the Table
OCTOBER 29, 2009
Wordpress), video (YouTube), pictures (Flickr), review sites (Yelp) and collaborative content (Wikipedia). Many people have speculated a variety of revenue sources such as charging 3rd parties for their data, charging power users for their accounts, charging “verified users&# for their certified accounts, etc.
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