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Some Thoughts about Selling at Startups

Both Sides of the Table

Here is a sample of the reading list for the course that gives you a flavor for just how modern and practical this course is. Jeff (also an HBS alum) co-teaches the LTV course with Professor Eisenmann about a student of theirs who had written a blog post about sales taking on some of my previous assertions.

Startup 319
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Top 120 Startup Posts for 2010

SoCal CTO

500 Hats , January 10, 2010 Developing new startup ideas - Chris Dixon , March 14, 2010 Batch Processing Millions and Millions of Images - Code as Craft , July 9, 2010 jQuery Plugin: Give Your Characters a NobleCount - The Product Guy , March 23, 2010 How do the sample Series Seed financing documents differ from typical Series A financing documents?

Startup 378
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Interview with Michael Dubin, Dollar Shave Club

socalTECH

My first job was as a page at NBC, and after that I went and did a year and a half of writing and production at MSNBC with Keith Olbermann and Chuck Scarborough. It's all about if you can tell a good story, and build a good sales funnel. What's your background, and how did the company start? That's the one we'll mass product.

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Pull Investors to Your Business Plan With a Summary

Startup Professionals Musings

You may have already found several articles, web pages, or books about writing the perfect executive summary. They all offer a list of requirements that might take 50 pages to address, but of course they ask you to write concisely. This one had better grab their attention, or they won’t look further. Executive team.

Summary 97
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Give Investors an Executive Summary That Rocks

Startup Professionals Musings

You may have already found several articles, web pages, or books about writing the perfect executive summary. They all offer a list of requirements that might take 50 pages to address, but of course they ask you to write concisely. This one had better grab their attention, or they won’t look further. Executive team.

Summary 90
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Ten Slides Make a Killer Investor Presentation

Startup Professionals Musings

Most advisors will tell you to write the business plan first (20-30 pages), then distill the key points into a set of Microsoft PowerPoint slides for standup presentations to potential investors. Marketing, sales, and partners. Describe marketing strategy, sales plan, licensing, and partnership plans.

Slides 94
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How to Find and Hire a Developer

Tech Zulu Event

Then when hiring a developer to build the project, show the developer you already have sales and offer them a percentage of passive income if they work at a lower or no charge rate. Ask for is code samples. Understand that people are motivated to be a part of a larger vision and to work with someone they believe in.