article thumbnail

8 Strategies To Drive Your Startup To Profitability

Startup Professionals Musings

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers.

Startup 134
article thumbnail

RANT: Social media/marketing or is it just Sales 101-the online version?

Eric Greenspan

I’ve been learning a ton about social media lately, but I have to say, I never feel like I’m actually getting anywhere with it all. Anyhow, sorry to rant, but I’m frustrated with social media and the concept in general. But I’m not really selling a product or service.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Keys To Scaling The Business After Initial Traction

Startup Professionals Musings

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers.

article thumbnail

How To Size Your Marketing Budget For Funding

Startup Professionals Musings

In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Marty Zwilling.

Marketing 102
article thumbnail

8 Initiatives To Increase Your Business Growth Curve

Startup Professionals Musings

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers.

article thumbnail

5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Marty Zwilling.

Marketing 106
article thumbnail

6 Entrepreneur Recovery Steps When Profits Plateau

Startup Professionals Musings

Take your reputation online, utilizing social media, your website, and a blog to connect to clients and make strategic alliances. Set up group meetings, sales presentations, and special promotions using webinars, webcasts, and podcasts, rather than travel and personal meetings. Maximize cash flow.