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UnVenture Capitalists: Seek Investors Aligned With Your Interests, Not Their Egos

InfoChachkie

The campaign was so successful it eventually catapulted 7-Up’s sales to rival that of both Coke and Pepsi, making it the third most popular soft drink in the US. Funding Paths To Profitability, Not Burn Rates – UnVCs do not encourage entrepreneurs to develop large cash burn rates that must be fueled with future funding rounds.

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Insights and Opinions: Seek Investors Aligned With Your Interests, Not Their Ego

socalTECH

The campaign was so successful it eventually catapulted 7-Up's sales to rival that of both Coke and Pepsi, making it the third most popular soft drink in the US. In the early 1970s, the Seven-Up Company devised an ingenious plan to market its flagship soda.

article thumbnail

UnVenture Capitalists: Seek Investors Aligned With Your Interests, Not Their Egos

InfoChachkie

The campaign was so successful it eventually catapulted 7-Up’s sales to rival that of both Coke and Pepsi, making it the third most popular soft drink in the US. Funding Paths To Profitability, Not Burn Rates – UnVCs do not encourage entrepreneurs to develop large cash burn rates that must be fueled with future funding rounds.