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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company.

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Freelancers Are The New Entrepreneurs For Services

Startup Professionals Musings

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. If you think about it, the best employees have always done this. It shouldn’t be a huge transition.

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Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

You are now reading one of about 50 million out there already. Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. Techniques include search engine optimization (SEO) and paid result placement.

SEM 95
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The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. New cost equations brought about by the Internet and social networking are causing a revolution, and a new age — the age of the entrepreneur — is dawning. Skip the IT consultants and build an entry website yourself to save $50K.

Startup 102
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Entrepreneurs Can Thrive on Services or Products

Startup Professionals Musings

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. If you think about it, the best employees have always done this. It shouldn’t be a huge transition.

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Many Websites Look Like Zombies to Google Search

Startup Professionals Musings

Yet recent research indicates that almost half of small business websites are still missing these basics, and thus are essentially dead to the search world. The solution is keeping your site alive and vital, and following basic search engine optimization (SEO) suggestions. Web site keyword tags and description.

Google 93
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You Don’t Need to be Rich to be an Entrepreneur

Startup Professionals Musings

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. New cost equations brought about by the Internet and social networking are causing a revolution, and a new age — the age of the entrepreneur — is dawning. Skip the IT consultants and build an entry website yourself to save $50K.