Startup Professionals Musings

SEPTEMBER 15, 2013

Self-employed services specialists are just as important, and most often operate remotely (from anywhere in the world) in this age of the Internet. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Both Sides of the Table

JANUARY 12, 2014

Product is simply about defining a physical good or service that would be valued by consumers of the product more than existing alternatives based on functionality, quality and/or price. You might write a piece now and then that catches fire but there is nothing repeatable that would be useful for a business. Simply write a great book?

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

FEBRUARY 21, 2011

Self-employed services specialists are just as important, and are a growing part of this new “ age of the entrepreneur ” that I discussed last week. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). This is NOT the same as Search Engine Optimization (SEO). SEM is sometimes called “buying your way into search results.” Campaign setup and ad copy writing.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

MAY 15, 2010

Clearly a startup should consult its lawyer before filing or not filing.But the attorneys I relied on to write this piece told me that they’ve done lots of Section 4(2) deals in the past, and would recommend it to clients who had relatively simple financing agreements (not tranched-out, not too many investors, etc.)

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Both Sides of the Table

MARCH 25, 2016

The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. Market Size.

Startup 150

Startup Marketing Study SEO 150