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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

He had an idea for a startup that would help consumers better book service jobs and would take on Service Magic, which he believed had a business model that could be disrupted. .” So Ethan went to work as a product manager at Google Video. When Ethan was considering leaving Google we talked about it.

CTO Coach 359
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Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

Customer Service – As newspaper boys were the face of their employers, savvy carriers learned to establish healthy customer relationships to facilitate timely collections and generous tips. Unfortunately, the paperboy has met the same fate as the iceman, milkman and diaper services. Boys To Men. Calling All Entrepreneurs.

Web 2.0 222
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How To Size Your Marketing Budget For Funding

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. There is no doubt that marketing overall has become even more critical for startups over the past several years.

Marketing 102
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5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. There is no doubt that marketing overall has become even more critical for startups over the past several years.

Marketing 106
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. LTV is imprecise. The first input is CAC.

Metrics 150
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Five Elements of a Credible Startup Marketing Plan

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. There is no doubt that marketing overall has become even more critical for startups over the past several years.

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How Luxury Link Is Growing Its Travel Marketplace, With Scott Morrow

socalTECH

He''s now transforming Luxury Link (www.luxurylink.com), a local luxury vacation travel company, and ramping up the service in a world where online travel marketplaces (HomeAway, AirBNB, and others) have been growing like crazy. We grew our SEM and improved our ROI. Talk about Luxury Link? That lesson took me awhile.

Pricing 256