SEM Services Tool 
Both Sides of the Table
FEBRUARY 7, 2013
He had an idea for a startup that would help consumers better book service jobs and would take on Service Magic, which he believed had a business model that could be disrupted. .” So Ethan went to work as a product manager at Google Video. When Ethan was considering leaving Google we talked about it.
Both Sides of the Table
JANUARY 12, 2014
Product is simply about defining a physical good or service that would be valued by consumers of the product more than existing alternatives based on functionality, quality and/or price. It’s why super smart people shouldn’t hate on the idea of simplifying if it provides a tool for the masses. But many people benefitted.
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Startup Professionals Musings
SEPTEMBER 15, 2013
Self-employed services specialists are just as important, and most often operate remotely (from anywhere in the world) in this age of the Internet. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation.
Startup Professionals Musings
FEBRUARY 21, 2011
Self-employed services specialists are just as important, and are a growing part of this new “ age of the entrepreneur ” that I discussed last week. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation.
Both Sides of the Table
MAY 15, 2010
Invidi – Provider of addressable television advertising and marketing services to cable, satellite and telco-delivered television carriers. Klarna – Klarna provides a service that allows consumers to purchase via invoices or on account (store credit) from online merchants. Rumored to be appox. Primarily targets SMBs.
Both Sides of the Table
MARCH 11, 2011
Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. Yes, long before Yelp or any similar service.
Startup Professionals Musings
JANUARY 17, 2013
There are multiple low-cost website tools available, like Adobe Dreamweaver, which allow you to do your own work and save thousands of dollars, but a budget of $10,000 is a good starting point. Use social media and Search Engine Marketing (SEM) to start. A blog is critical, and essentially free (your cost is creating content).
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