Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” Campaign setup and ad copy writing. Keyword research and budget forecasting.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not. Nobody likes writing re-hashed stories.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

MARCH 11, 2011

To say he has had an impact on the web would be an understatement. It was a pleasure to write them myself. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Summary notes, as always, provide below.

Competition 350

Competition Idealab Product CitySearch 350

Startup Professionals Musings

MARCH 23, 2013

It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Campaign setup and ad copy writing. Another alternative was added a couple of years ago to mitigate the problem of people clicking just to get paid (click fraud). Popular keywords have higher costs.

Paid Search 90

Paid Search PPC Organization SEO 90