Startup Professionals Musings

AUGUST 25, 2011

Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. She recommends phone interviews by you, by appointment, with structured questions, and you document results.

Customer 96

Customer Custom Search Engine Optimization Summary 96

Both Sides of the Table

APRIL 23, 2011

I took the opportunity this past week to publish summary notes of some of the VCs and entrepreneurs I had interviewed on This Week in VC. TWIVC Summary – Richard de Silva. They had a great team and interesting technologies. Do you agree that Google SEO optimized results for high volume search terms are broken? (49:35-51:30).

Capital 265

Capital Venture Capital Veoh Startup 265

Startup Professionals Musings

APRIL 7, 2017

Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company. Every business needs to take advantage of the new tools and technologies which can assist you in making this shift in strategy and measuring effectiveness.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Both Sides of the Table

JANUARY 19, 2015

You must invest in technology. Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads).

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

JULY 22, 2012

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. In summary, a startup with no website, or a website with no credibility will kill your business. They will exit quickly.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Startup Professionals Musings

JUNE 18, 2012

Technology costs. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. In summary, I see a historic shift taking place in the world today. That’s a burn rate of at least $10K per month that can be eliminated if you are handy with computers and Quickbooks.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

OCTOBER 3, 2012

In a recent book by business technologies guru Joe Wozny, “ The Digital Dollar: Sustainable Strategies for Online Success ,” I found a good summary of the top strategies, with some practical advice on how to implement them: Understand what’s in a name on the Internet. You have to be found and favored by search engines. Search engines.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

DECEMBER 5, 2010

Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. In summary, a startup with no website, or a website with no credibility will kill your business. They will exit quickly.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Startup Professionals Musings

FEBRUARY 15, 2011

Technology costs. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. In summary, I see a historic shift taking place in the world today. That’s a burn rate of at least $10K per month that can be eliminated if you are handy with computers and Quickbooks.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Startup Professionals Musings

FEBRUARY 13, 2010

Technology costs. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. In summary, I see a historic shift taking place in the world today. That’s a burn rate of at least $10K per month that can be eliminated if you are handy with computers and Quickbooks.

Startup 50

Startup High Tech Search Engine Optimization SEM 50