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Eleven Startup Tips From Richard Branson

InfoChachkie

Richard’s Startup Tips. As discussed in Thrill The Messenger , slightly off-color, unconventional quotes will help ensure that your startup’s voice is heard. I never get the accountants in before I start up a business. Note: This is an installment in the Iconic Advice series. Tweet this quote].

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DoubleClick’s Guerilla Marketing Legacy

InfoChachkie

3) Social Stay’s failed attempt to utilize parcours to liven up a hospitality tradeshow nearly lands them in jail. Before it became a monolithic, multi-billion dollar organization, DoubleClick was a wily, nimble startup. Note: This is the fourth installment of an ongoing Guerilla Marketing series. free weekly Infochachkie articles!

Marketing 256
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Obtain Impactful Recommendations And References Leverage: Social Norming To Get Into Graduate School Or Score A Job

InfoChachkie

In 1266, the Emperor of China, Kublai Khan, granted the Venetian merchant, Marco Polo, a life-saving letter of recommendation. The reference was in the form of a gold tablet that stated, “By the strength of the eternal Heaven, holy be the Khan’s name. Let him that pays him not reverence be killed.”. free weekly Infochachkie articles!

Startup 113
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ConTraps Part II – Contract Traps Entrepreneurs Should Avoid At All Costs

InfoChachkie

Give up Branding. Serve up World-wide Distribution. Do Not Give up Branding. This generally involves the BDC selling the startup’s technology under the BDC’s brand. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Kiss of Death ConTraps. Deploy a Free Pilot.

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ConTraps Part II – Contract Traps Entrepreneurs Should Avoid At All Costs

InfoChachkie

Give up Branding. Serve up World-wide Distribution. Do Not Give up Branding. This generally involves the BDC selling the startup’s technology under the BDC’s brand. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Kiss of Death ConTraps. Deploy a Free Pilot.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” “I know half the money I spend on advertising is wasted, but I can never find out which half.” John Wanamaker. If Mr. Wanamaker had access to the Internet, his oft-repeated quote, would have never been uttered. It does not happen.

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