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8 New Ways To Focus On Customers For Trust And Profit

Startup Professionals Musings

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. But even the older Boomers have learned to use technology and social media as the source of expectations from your business, more so than your own traditional marketing.

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Should Entrepreneurs Grow Revenue Or User Count?

Startup Professionals Musings

Its only been in the last 10 years that social-media companies, such as Facebook and Twitter, have achieved market valuations in billions of dollars, while clearly sacrificing revenue to gain users. The concept of free goods and services to get you hooked, financed by deep pockets or advertising, seems marginally ethical to many.

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Entrepreneurs Should Go For The Quick Buck – Then Stop - Initial Business Models Can Be Enticing But Limiting In The Long Run

InfoChachkie

Many entrepreneurs encounter a similar dilemma. Thus, entrepreneurs must decide when to stop listening to the Sirens’ song of a quick buck and position their company to take advantage of long-term, sustainable business models. However, in the long run, entrepreneurs always benefit from delivering Maximum Utility for a fair price.

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4 New Customer Loyalty Rules Drive Business Success

Startup Professionals Musings

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages or no message at all. Traditional marketing efforts (advertising and promotions) are still important.

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6 Keys to Becoming an Influencer for More Business

Startup Professionals Musings

People follow influencers on social media to find what they buy, who they vote for, and which social causes they support. They flocked to businesses like Apple, when influencer Steve Jobs was at the helm, and anxiously await the next moves from visible entrepreneurs, including Mark Zuckerberg and Elon Musk.

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Customer Experience Controls Business Growth Today

Startup Professionals Musings

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages, or no message. Traditional marketing efforts (advertising and promotions) are still important. Marty Zwilling.

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This Week in VC with Jim Armstrong of Clearstone

Both Sides of the Table

It was especially fun for me because we got the chance to talk about the VC industry and how entrepreneurs should think about the VC industry in addition to discussing deals. If this figure is accurate – it’s certainly a very large business even when you look at net revenues. Its net income for the 2009 period is $11.66