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Traditional marketing vs. social engagement

Berkonomics

Although there is still a place for display advertising in this new world, increasingly small businesses are discovering that creating buzz and engaging their audiences through social media are more powerful and cost effective. If you cannot incorporate social content into your product, surround your product with social content.

Marketing 120
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Turn “broadcast” into “engagement.”

Berkonomics

Although there is still a place for display advertising in this new world, increasingly small businesses are discovering that creating buzz and engaging their audiences through social media are more powerful and cost effective. Create groups in Facebook, followers on Twitter, a comments section on your blog or website, and more.

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Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups

SoCal CTO

skip to main | skip to sidebar SoCal CTO Thursday, March 22, 2007 Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups Ive been participating in a Yahoo Group that are users of LinkedIn and who are Bloggers: [link] Its an interesting group of folks from diverse backgrounds. See Five Things Meme as an example.

Blogging 150
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10 Qualities That Will Make You Stand Out In Business

Startup Professionals Musings

But the entrepreneurs that have it, including Elon Musk and Richard Branson, seem to be able to effortlessly get team members, investors, and customers to follow them anywhere. Entrepreneurs who “get it” are emotionally attuned to peers and customers, so that their gut-level instincts become informed judgments that move the business forward.

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10 Entrepreneur Attributes That Will Make You A Star

Startup Professionals Musings

But the entrepreneurs that have it, including Elon Musk and Richard Branson, seem to be able to effortlessly get team members, investors, and customers to follow them anywhere. Entrepreneurs who “get it” are emotionally attuned to peers and customers, so that their gut-level instincts become informed judgments that move the business forward.

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6 Keys to Becoming an Influencer for More Business

Startup Professionals Musings

People follow influencers on social media to find what they buy, who they vote for, and which social causes they support. In today’s customer context, you can foster rapport by dressing like them, making every effort to look attractive, offering compliments, and listening intensely. Now customers look for more.

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10 Qualities That Will Make You An Entrepreneur Idol

Startup Professionals Musings

But the entrepreneurs that have it, including Elon Musk and Richard Branson, seem to be able to effortlessly get team members, investors, and customers to follow them anywhere. Entrepreneurs who “get it” are emotionally attuned to peers and customers, so that their gut-level instincts become informed judgments that move the business forward.