Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Lead-stage content performance. The fuel for any good demand generation program is relevant, buyer-centric content.

Metrics 101

Metrics Marketing Demand Paramount 101

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Lead-stage content performance. The fuel for any good demand generation program is relevant, buyer-centric content.

Marketing 174

Marketing Invest Demand Metrics 174

Both Sides of the Table

DECEMBER 27, 2011

Gross Profit (also called Gross Margin or sometimes “Net Revenue”). And assuming they both had the same net profit margins (profit / revenue) then the former company would be much better off at the end of the year. Simplifying: Revenue -. Cost of Goods Sold (COGS) =. Operating Costs. Investors value growth.

Startup 418

Startup Venture Capital Sales Technical Review 418

InfoChachkie

AUGUST 22, 2016

The Most Important Metric. Near the conclusion of our discussion, I asked each CEO to name any non-obvious metrics by which they guide their businesses. Ara went on to note that ServiceTitan has been experiencing negative churn, netting 120% annual revenue growth from existing customers. Such metrics will obviously differ.

Customer 100

Customer Custom Cornerstone OnDemand Metrics 100

Startup Professionals Musings

JULY 9, 2018

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Lead-stage content performance. The fuel for any good demand generation program is relevant, buyer-centric content.

Metrics 57

Metrics Demand Marketing Paramount 57

SoCal CTO

MARCH 22, 2007

Its also been interesting to see the interaction of tools involved - Social Networking, Blogging and a Discussion Group. LinkedIn has been my primary tool for keeping track of who to invite. * I have to say that it has netted far more than I would have thought. to help bloggers and blog readers with comments.

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

Startup Professionals Musings

DECEMBER 22, 2021

I was happy to see quantified evidence of this in a new book, “ Winning on Purpose ,” by Fred Reichhheld, creator of the Net Promoter system of management, in concert with Darci Darnell and Maureen Burns. Use metrics to assess needs and growth economics.

Customer 114

Customer Custom Satisfaction Metrics 114