2009 Companies Marketing Metrics 
Both Sides of the Table
SEPTEMBER 15, 2022
Should SaaS companies trade at a 24x Enterprise Value (EV) to Next Twelve Month (NTM) Revenue multiple as they did in November 2021? This happens slowly because while public markets trade daily and prices then adjust instantly, private markets don’t get reset until follow-on financing rounds happen which can take 6–24 months.
SoCal CTO
OCTOBER 8, 2009
A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. This is a great presentation and one that I'm going to point out to startup / early stage company CEOs. This kind of a simple model also helps: Define the early proof points for the company. You only build what you need to prove that model.
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Both Sides of the Table
DECEMBER 11, 2022
How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened?
Both Sides of the Table
JULY 21, 2014
Since 2009 we’ve been in an unequivocal bull market. And as I always assert, “Great companies are built in downturns. And it’s when mediocre companies get pulverized.” I remember, for example, when business intelligence swept through companies globally. It’s when the game slows.
Both Sides of the Table
JULY 16, 2013
When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Clicks are also a simple measure that you can get from basic link tracking packages.
Startup Professionals Musings
MARCH 18, 2020
You need to maintain explicit C-suite and Board buy-in for constant transformation through effective communication, highlighting the struggles of peer businesses, and establishing the right metrics. They grew sales by 28% in 2009, while most companies were hunkered down and losing share.
SoCal CTO
MARCH 13, 2007
skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Early Stage Marketing and Branding – Farida Fotouh.
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