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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). billion email accounts. THE FULL STORY.

Email 339
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An Enchanting Conversation With Guy Kawasaki

InfoChachkie

Guy’s latest book, Enchantment , was released in March of 2011, to overwhelmingly upbeat reviews. Of the 225 customer reviews currently posted on Amazon, over 90% are highly positive. free weekly Infochachkie articles! You even include your email address at the back of the book.

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Apple Patent Trial Goes to Jury | Why Fight When You Can License

Tech Zulu Event

Filed by California inventor Richard Ditzik in 2011, the lawsuit asserts that Apple’s iPhone 4 infringes on Ditzik’s patent 7,103,380, “Wireless handset communications system” The patent, filed in 1997, claims in part a handset device that sends email and communicates with multiple networks at varying power levels.

Patents 82
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Trade Show Guerilla Marketing – Booth Babes With Beards

InfoChachkie

This article originally appeared on Forbes HERE. I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! Share and Enjoy.

Marketing 209
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Entrepreneurshit. The Blog Post on What It’s Really Like.

Both Sides of the Table

I’ve been on the road much of 2012 and part of 2011. Sign up customers who are paying you money for a service you can’t 100% guarantee is going to be operational for the full period that they’re expecting. I didn’t want to disappoint my customers. Investor emails. Hell, I send those emails.

Blogging 420
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How to Profit: “Thank You Metrics” – Community First, Money Second

Tech Zulu Event

And NOT even because they give until death refunds if a customer is ever dissatisfied with a purchase. He says he cares most about “focusing on customers for life”. His email list is everything. When someone purchases your product, get their email to be able to invite them to the next soirée. Isn’t that old school?

Metrics 87
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BLOGGER ALERT: How to Start a Blog and Make Money Blogging

Tech Zulu Event

In this article you’ll discover how to start a blog that makes money. This article will focus on the second component, monetization strategy. This means more people sign up for your email list when you have the pop up box than when you don’t. That’s the sensation people have when they continuously see the email capture image.