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Rubicon Project Goes Mobile

socalTECH

Los Angeles-based Rubicon Project , the online advertising optimization firm headed by Frank Addante, has launched an offering for the mobile advertising market, the company said this morning. Rubicon said its new REVV for Mobile product helps publishers to sell mobile ad inventory, through both direct and indirect sales channels.

Mobile 124
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Why I Doubled Down on YouTube Investments with MiTĂș

Both Sides of the Table

By “vertical production” I meant that many online video production companies will have a strong vertical focus that will help them win the battle to sign up talent, build stronger & more loyal audiences and align with stronger advertiser relationships because they serve more endemic audiences.

Invest 291
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Bolstering the Partner Ranks at GRP

Both Sides of the Table

He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television. Greg was the CMO at HauteLook from the early days all the way through growing the business to 12 million registered users and far in excess of $200 million in annual sales. ” I always felt the same.

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How YP Is Growing A Giant Tech Team In Glendale

socalTECH

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. Google has to go through channels like us just to get to an advertiser. How big is YP?

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How YP.com Is Growing A Giant Tech Team In Glendale

socalTECH

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. Google has to go through channels like us just to get to an advertiser. How big is YP.com?

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Interview with Scott Cannon, CEO of BigRentz

socalTECH

Scott Cannon: We started in 2012, when it was basically a couple of people on a telephone and the yellow pages. They were putting online advertisements through Google Ads to solicit people to rent equipment, who could not figure it out on their own. Really, we're the sales and marketing arm of those companies.

Startup 174
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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

Sam also had a vision as early as 2012 about how MakeSpace would be a large employer of middle-income jobs: The company would hire employees rather than just have contractors and he would lead the effort to ensure they had opportunities for growth and benefits for their families. How profitable is my product or service?

Startup 286