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Let’s Get Weird, a SXSW Interactive Recap (2014)

Tech Zulu Event

As we know, long gone are the days of experiencing SXSW Interactive with just 9,000 other tech entrepreneurs and business brights – with 30,000 registrants in 2013 and the final numbers for 2014 still in the works. James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements.

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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. In today’s highly competitive ad environment, both content and data are kings. The key takeaway? What can you tell us about MuteSix as an agency?

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Lead Generation Is Still The Lifeblood For Startups

Startup Professionals Musings

Scott, just published a new book that I like,” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. Marty Zwilling First published on Entrepreneur.com on 4/1/2014. One of these experts, David T. business David T.

Startup 99
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Smartphone Location Tracking Apps Next Wave Is B2B

Startup Professionals Musings

As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, still waiting to be found: Find strategic partnerships. Broadcast sponsorships and advertising. See who checks into your competition. Track the competition.

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7 Winning Strategies For Smartphone App Startups

Startup Professionals Musings

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. According to Tim Cook at Apple, there were over 9 million registered developers in 2014. We don’t hear about the remaining three million apps that are mostly free, and garnering only trivial revenue through advertising.

Startup 98
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Location-Based Services in B2B Offer Better Return

Startup Professionals Musings

As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships. Sponsorships and advertising. See who checks into your competition. Understand the competition. Lead generation.

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Location-Based Services are a Bonanza for Startups

Startup Professionals Musings

As outlined by Adam Holden-Bache recently on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships. Sponsorships and advertising. See who checks into your competition. Understand the competition. Incentives or rewards.