socalTECH

MAY 18, 2010

Los Angeles-based Demand Media , the user-generated content venture of Richard Rosenblatt, has new competition this afternoon, from Yahoo , after Yahoo announced it would acquire content publishing firm Associated Content. Both firms develop "evergreen" articles about popular topics, which they then sell advertising against.

Yahoo 150

Yahoo Demand Content Media 150

Startup Professionals Musings

APRIL 16, 2023

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. One of these experts, David T. How many of these lead generation techniques are funded in your business plan?

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Create an integrated conventional marketing and social media strategy.

Social Media 108

Social Media Media Startup Tips 108

socalTECH

MARCH 6, 2017

Los Angeles-based Maple Media (maplemedia.io) recently announced a big, $30M funding from Shamrock Capital, to assemble a collection of mobile applications in the utility, productivity, games and entertainment verticals. What's the idea behind Maple Media? What's the idea behind Maple Media?

Media 153

Media Mobile Startup Acquisition 153

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Keep up with the competition.

Social Media 108

Social Media Media Startup Platform 108

Tech Zulu Event

OCTOBER 17, 2012

At the moment, Conolly heads the startups social media team in Egypt while Turdubaev looks after Russian countries and translation of the site. Where does someone who is starting a hairdressers advertise their business? Small business owners who are not internet savvy - do not know how and where to advertise their business.

Advertising 79

Advertising Services Social Network Startup 79

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Keep up with the competition. You need to be there.

Social Media 59

Social Media Media Entrepreneur Platform 59

Startup Professionals Musings

FEBRUARY 11, 2023

New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Watch that patent provide a real barrier to competitive entry. Appreciate the media accolades and peer success feedback. Increasing customer focus and loyalty.

Startup 118

Startup Satisfaction Customer Custom 118

Berkonomics

NOVEMBER 9, 2017

Here’s a question to respond to a question: Would you want to throw away advertising or marketing dollars reaching people who won’t buy no matter what? You’ll have less competition. Find a marketing or advertising outlet that is not saturated with other messages for nearly identical offerings. Why Is niche marketing important?

Marketing 266

Marketing Resource Advertising Social Media 266

Both Sides of the Table

SEPTEMBER 15, 2013

Of course it’s a competitive market so MCNs competing for top talent not only compete on rev share to talent but also to services that they provide talent.

Networking 366

Networking Media Content Customer 366

Startup Professionals Musings

JULY 20, 2020

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. One of these experts, David T. You can start an SEM campaign with as little as $50 today and get results very quickly.

Customer 146

Customer Custom Marketing Startup 146

SoCal Tech Calendar

JULY 14, 2010

Tuesday, July 20, 2010 -- How Savvy Companies Leverage Brand, Technology and IP Licensing to Leap Ahead of The Competition.

IP 100

IP Competition Technology Company 100

TechCrunch LA

SEPTEMBER 7, 2021

In today’s highly competitive ad environment, both content and data are kings. At the time, it was doing Facebook media buying for e-commerce companies. But regardless of whether you can afford this, we think you’ll learn interesting lessons from our conversation with their CRO, Greg Gillman. The key takeaway?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

MAY 16, 2020

New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Watch that patent provide a real barrier to competitive entry. Appreciate the media accolades and peer success feedback. Increasing customer focus and loyalty.

Satisfaction 174

Satisfaction Customer Custom Outsource 174

socalTECH

AUGUST 30, 2010

Los Angeles-based Mail.com , the online media network run by Jay Penske, is being sued by The Gross Family Foundation, a New York-based charity, over its use of "FASHION ROCKS" to advertise and promote its own multimedia services.

Advertising 182

Advertising Entertainment Media Competition 182

Tech Zulu Event

NOVEMBER 12, 2013

Manatt Digital Media is a professional digital media service for businesses. In early October, Manatt Digital Media was a proud sponsor of Siemer Silicon Beach Summit. TechZulu met with Hale Boggs, from Manatt Digital Media, and discussed Manatt Digital Media and the future of LA’s startup scene.

Los Angeles 84

Los Angeles Media Invest Startup 84

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements. Then set your goals.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

OCTOBER 21, 2022

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app.

Develop 138

Develop Development Platform Mobile 138

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” Keep up with the competition.

Social Media 79

Social Media Media Marketing Platform 79

Both Sides of the Table

JUNE 20, 2014

Last year at this time I spoke at VidCon and gave this presentation in which I said YouTube was “the Walmart of Online Video” but I also commented that I felt YouTube was vulnerable to competition because their rev share to MCNs wasn’t high enough to allow MCNs to build a profitable business inside of YouTube.

Invest 291

Invest Content Media Networking 291

Startup Professionals Musings

DECEMBER 29, 2021

These include recognized social media influencers, industry experts, and even early customers. Today’s generation of customers assign value to uniqueness, flexibility, and a perfect fit, so this is a competitive advantage you can highlight with credibility. Perception is better than reality. Focus your marketing on real customer value.

Social Media 134

Social Media Case Study Customer Custom 134

Tech Zulu Event

SEPTEMBER 14, 2012

Personalized card-linked offers Edo has raised $15million, ready to set a new trend in the payments and advertising sector. Ed Braswell, CEO, edo says this is necessary as, “Payments and advertising are colliding; to stay competitive firms are searching for solutions to drive customer acquisition, loyalty and return on marketing investment.”.

Advertising 64

Advertising Media Networking Capital 64

socalTECH

JANUARY 24, 2011

Jeremy Helfand , the President of United Online 's Media Group, has departed the Woodland Hills-based firm and ended up at a Palo Alto startup. Helfand had previously headed by advertising and partnerships for United Online's Adcurate, Netzero, Juno, Classmates, FTD and MyPoints brands.

Woodland Hills 177

Woodland Hills Redpoint UCLA Advertising 177

Startup Professionals Musings

DECEMBER 30, 2020

Intellectual property is required for a competitive edge. Start with a range of platforms, including social media, advertising, and a great website. As an angel investor myself, I’ve often heard the argument that your solution has no competition. Don’t under-estimate or ignore your competitors. Neither is good.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

socalTECH

MARCH 20, 2015

Ross Weber: ClickTripz is an advertising platform for travel advertisers. What''s different about your platform that more general advertising platforms? I decided--why stop fighting this, because this type of advertising just works, and figure out how to do it a little better in the past. What is ClickTripz? READ MORE>>.

Advertising 100

Advertising Startup Software Review Platform 100

socalTECH

AUGUST 20, 2009

Last Week, Calabasas-based Masher Media announced it had received a round of angel funding from the Tech Coast Angels to fund its development of MyMiniPeeps (www.myminipeeps.com), a virtual world for children. There's more competition, but there's a lot more available to you as a developer.

Media 150

Media Tech Coast Angels Social Network Content 150

Startup Professionals Musings

MARCH 25, 2023

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. Understanding competitive early mover requirements. Re-investing profits to grow the business is organic growth.

Organization 94

Organization Invest Customer Custom 94

Tech Coast Venture Network

AUGUST 11, 2015

Though each day is different, great PR involves brand planning, content curation, campaign promotion, thought leadership placement, competing for “earned” exposure, trend anticipation, social media management and so much more. Public relations sets you apart from the competition. Public relations builds third-party credibility.

Organization 100

Organization Social Media Competition News 100

Tech Coast Venture Network

AUGUST 11, 2015

Though each day is different, great PR involves brand planning, content curation, campaign promotion, thought leadership placement, competing for “earned” exposure, trend anticipation, social media management and so much more. Public relations sets you apart from the competition. Public relations builds third-party credibility.

Organization 100

Organization Social Media Competition News 100

Startup Professionals Musings

JUNE 21, 2020

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. Understanding competitive early mover requirements. Re-investing profits to grow the business is organic growth.

Organization 173

Organization Invest Customer Custom 173

Tech.Co

DECEMBER 29, 2023

Source: hibobbie.com The company also raised an impressive $70 million in funding in June to acquire the legacy pediatric nutrition brand Nature’s One, bringing its total kitty up to $142 million and helping to secure its competitive advantage in the industry going forward.

Startup 213

Startup Generative AI Newsletter Tool 213

Startup Professionals Musings

JANUARY 24, 2020

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app.

Mobile 126

Mobile Develop Development Platform 126

Startup Professionals Musings

SEPTEMBER 22, 2022

In this age of instant communication through the Internet and social media, people remember personal images more than a product or service name. The smart ones were already working on new features, and able to counter competition quickly. Solicit complementary partnerships and alliances.

Marketing 133

Marketing Customer Custom Outsource Development 133

Both Sides of the Table

JANUARY 19, 2015

.” You have an “Elvis Presley like moment” where you realize the next generation is already consuming different media than our tastes might appreciate. Content is a “hits driven business” and therefore you can only invest in platforms not media. That is YouTube today. I think most arguments miss the mark.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

JULY 23, 2021

Yet every change can cause brand dilution or competition you don’t need. Pay close attention to social media and online feedback, and never respond defensively. Customers, more than advertising, make your brand image in the market. Evaluate the brand impact of proposed market moves. Never argue with customers, public or private.

Examples 170

Examples Customer Custom Social Media 170

Startup Professionals Musings

FEBRUARY 1, 2019

Innovation is key in setting your company apart from the onslaught of promotional media out there today, including email blasts, banner ads on the Internet, and pervasive television spots. Here are some key recommendations for building your branding plan: Find out who your customers are through social media.

Social Media 73

Social Media Customer Custom Mobile 73

socalTECH

JULY 15, 2011

In the tongue-in-cheek recruiting effort--which it says is aimed at hiring the Most Interesting Engineers In The World --is a takeoff of the Dos Equis' beer advertisement campaign. Scopely is headed by Eytan Elbaz, one of the co-founders of Applied Semantics, the firm which eventually became Google AdSense. READ MORE>>.

Google 227

Google Advertising Competition Los Angeles 227