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Let’s Get Weird, a SXSW Interactive Recap (2014)

Tech Zulu Event

As we know, long gone are the days of experiencing SXSW Interactive with just 9,000 other tech entrepreneurs and business brights – with 30,000 registrants in 2013 and the final numbers for 2014 still in the works. James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements.

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eHarmony Plans Rose Bowl Float With Natalie Cole

socalTECH

Santa Monica-based online matchmaking site eHarmony is continuing its big marketing push, saying this morning that it will be featuring a float for the 2014 Rose Parade. eHarmony--which is in the midst of a big marketing and advertising push--said that its float will feature musician Natalie Cole.

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Demand Media Sees Steep Drop In Content Revenues

socalTECH

in revenues for the three months ended June 30, 2014, down from the $101.1M The company said the drop came due to a shift away from higher CPM direct display advertising. Demand Media operates such sites as eHow, Livestrong, and CollegeHumor. in revenues for the similar quarter in 2013. READ MORE>>.

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Lead Generation Is Still The Lifeblood For Startups

Startup Professionals Musings

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising. business David T.

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How Laudville Is Bringing Your Entertainment Life Together

socalTECH

In the world of many online television, movie, and video sites, scores of music streaming services, and other entertainment content, it''s often a difficult task to find what you really want to watch, listen to, or read. But, by the time you go to all of those sites, you have dozens of tabs open. It''s a very fractured process.

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Interview with Dan LeBlanc, CEO and Co-founder, Daasity

socalTECH

The challenge a lot of those businesses have, is likely have built their sites and are using a lot of different software-as-a-service platforms. Maybe they might be using a platform like Shopify to sell their products and power their website, and they might use Facebook for advertising, and maybe they're using paid search with Google.

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Smartphone Location Tracking Apps Next Wave Is B2B

Startup Professionals Musings

Broadcast sponsorships and advertising. then you may want to consider potential sponsorships or advertising opportunities with that business or venue. Groupon’s purchase of Whrrl suggests that Groupon will soon be leveraging location based social networking or "check-ins" on their popular group coupon site.