TechCrunch LA

SEPTEMBER 7, 2021

Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. In today’s highly competitive ad environment, both content and data are kings. The key takeaway? What can you tell us about MuteSix as an agency?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

SEPTEMBER 20, 2014

Technical entrepreneurs love their technology, and often are driven to launch a startup on the assumption that everyone will buy any solution which highlights this technology. Smart entrepreneurs build market-driven solutions, per the following principles: Size the opportunity and customer interest first. Neither is positive.

Technology 114

Technology Startup Social Media Customer 114

Startup Professionals Musings

JUNE 27, 2014

With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. Marty Zwilling First published on Entrepreneur.com on 6/20/2014.

Services 105

Services Startup Training Writing 105

Startup Professionals Musings

SEPTEMBER 3, 2013

Entrepreneurs need to look more broadly into the business-to-business (B2B) space for more lucrative opportunities. As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, still waiting to be found: Find strategic partnerships.

Competition 84

Competition Entertainment Advertising Social Media 84

Startup Professionals Musings

NOVEMBER 8, 2014

If you aren’t willing to take some risk as an entrepreneur, then don’t expect any gain. Here is my perspective on the highest risk elements, from my years of working with investors and watching startups come and go: All the co-founders are first-time entrepreneurs. You need a big differentiator in these arenas. If you want U.S.

Entrepreneur 101

Entrepreneur Sites Technical Review Social Media 101

Startup Professionals Musings

OCTOBER 9, 2015

One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. The price of entry can be less than $10,000, so the competition is huge and growing rapidly. According to Tim Cook at Apple, there were over 9 million registered developers in 2014. Look for value points to control.

Startup 98

Startup Platform Pricing Netflix 98

Startup Professionals Musings

AUGUST 2, 2012

But entrepreneurs need to look more broadly into the B2B space for more lucrative opportunities. As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships. Lead generation.

Services 82

Services Competition Mobile Entertainment 82

Startup Professionals Musings

JANUARY 31, 2011

But entrepreneurs need to look more broadly than this to tracking, navigation solutions, safety, security, local business search, and payments. If your B2B contacts are frequenting other non-competitive local businesses, LBS data could point you to more lucrative business partnerships. See who checks into your competition.

Services 91

Services Startup Competition Entertainment 91

Startup Professionals Musings

JANUARY 3, 2018

Both are required to stay competitive. I have added my own insights, based on my experience advising and working with entrepreneurs and startups: Pay for results, rather than pay for work. Use of collaborative and other social media platforms. Measuring results in itself is not new. Freelancers now make up 35% of U.S.

Startup 61

Startup Case Study Platform Yahoo 61

Tech Zulu Event

MARCH 21, 2014

Bitcoin has had a rough start to the year (to say the least) – with a never-ending news feed consisting of massive bankruptcy , scandal stories, and car chase media fiascos. A profile of the state of the Bitcoin industry and its presence of female entrepreneurs. The subject on hand?

Startup 104

Startup Venture Capital Draper Invest 104